Growth Marketing Engineer

Job Description

Job Title

Marketing Engineer (AI-Native Growth)

Location

New York, NY

• Remote

Company

SmartAsset

About The Role

SmartAsset is rebuilding its advisor growth function as an AI-native operation. This role focuses on building and operating systems to drive advisor acquisition, lifecycle automation, and revenue attribution using AI, automation, APIs, and data pipelines.

Responsibilities

• Build and operate systems for advisor acquisition, lifecycle automation, and revenue attribution.
• Replace manual marketing work with scalable infrastructure using LLMs, automation, and APIs.
• Own growth in Marketing Qualified Leads (MQL) and Sales Accepted Leads (SAL) while improving Cost Per Lead (CPL) and lead quality.
• Increase experimentation velocity across creative, landing pages, and lifecycle.
• Develop closed-loop attribution from marketing source to closed revenue.
• Unlock incremental pipeline without adding Sales Development Representative (SDR) headcount.

Key Systems to Build

• AI-native content and campaign generation with an evaluation layer for brand voice, conversion intent, and compliance.
• Persona segmentation and enrichment pipelines for real-time lead mapping and personalization.
• Paid media automation for Google and LinkedIn Ads driven by APIs.
• Lifecycle and nurture systems with suppression logic across paid, CRM, and lifecycle channels.
• Multi-touch attribution and a unified marketing-sales performance layer.
• Agentic workflows for enrichment, scoring, outreach, and follow-up.

Skills/Experience Required

• 2–6+ years in growth marketing, marketing engineering, or GTM engineering with production systems shipped.
• Fluency with Claude Code, Claude API, and LLM workflow tooling.
• Strong automation and API skills (e.g., n8n, Zapier, Make).
• Proficiency in SQL and experience with Salesforce or HubSpot.
• Experience with paid platform APIs (Google Ads, LinkedIn Ads).
• Evaluation-first mindset on AI outputs, especially in regulated categories.

Skills/Experience Preferred

• Working knowledge of data modeling and data warehouses.
• Experience with multi-touch attribution and closed-loop revenue reporting in B2B.
• Experience building agentic workflows.
• Systems thinking, high execution velocity, and comfort operating independently.

Benefits

• Fully Remote Work (contiguous U.S.)
• Comprehensive Health Coverage (Medical, Dental, Vision)
• Company-paid Life & Disability Protection
• Financial Wellness (401(k) with match, FSA/HSA, equity packages)
• Generous Time Off (Vacation, Sick, Parental Leave)
• Additional Perks (Pet insurance, home office stipend, EAP)

Salary Range

$120,000 - $160,000 base salary + RSUs + benefits (for California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents)