Digital Marketing Specialist

Job Description

Digital Marketing Specialist (Long-term Contract)

Location: Fresno, CA

• Remote

Type: Long-term Contract

We are looking for a Digital Marketing Specialist to support our engineering-focused client. This position is ideal for someone who is detail-oriented and can blend strategic thinking with hands-on execution to expand brand reach, improve lead generation, and elevate digital engagement.

Role Split: 70% hands-on execution, 30% strategy and experimentation.

Must Have Experience

• Own Social Media Strategy: Test and optimize new content and channels.
• Execute Email/CRM Campaigns.
• Drive SEO: Improve website performance and conversion.
• AI Tools: Use to scale content, prompts, and workflows.
• Experience Level: 5+ years in digital marketing with a strong record of managing multi-channel campaigns.

Key Responsibilities

• Design and carry out digital marketing plans that support business growth objectives and strengthen online visibility.
• Oversee paid media initiatives across platforms such as Google, Meta, and LinkedIn, adjusting campaigns to improve performance and ROI.
• Improve organic website traffic by applying search optimization techniques, refining site content, and supporting keyword-focused initiatives.
• Plan, develop, and manage digital content for websites, blogs, email campaigns, and social media channels.
• Track website and campaign performance using analytics tools, then translate findings into clear recommendations and performance reports.
• Maintain an active social media presence by organizing publishing schedules, coordinating posts, and monitoring audience engagement.
• Connect marketing automation and customer management tools with digital channels to create a consistent user journey.
• Support WordPress website updates, content changes, and ongoing optimization efforts to improve usability and search performance.

Required Technical Skills

Hands-on experience with the following tools:

Machine Learning & Artificial Intelligence

• Google Analytics & Google Ads
• Meta Business Suite
• Zoho Social & Zoho Campaigns
• Looker Studio & Tableau