Job Description
Job Description
Digital Marketing Manager
Location: West Palm Beach, FL
About The Company
First Impression Doors and More is a leader in high-quality impact doors and windows, helping homeowners elevate both the beauty and security of their homes.
Position Overview
Seeking a highly skilled Digital Marketing Manager with deep expertise in Google SEO, content strategy, social media management, and emerging AI-driven SEO techniques. This role is ideal for someone who blends analytical thinking with creative execution and stays ahead of digital trends.
Key Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic rankings, traffic, and conversions.
- Perform keyword research, competitive analysis, and on-page/off-page optimization.
- Manage website content, including landing pages, blogs, and service pages.
- Oversee content calendar creation and execution aligned with SEO goals.
- Plan, create, and manage social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.).
- Analyze performance metrics using tools like Google Analytics, Search Console, and SEO platforms.
- Implement and optimize AI-driven SEO strategies (content generation, SERP analysis, automation tools).
- Collaborate with internal teams to align marketing with sales and business objectives.
- Stay up-to-date with algorithm updates, digital trends, and AI advancements.
Qualifications
- 3+ years of experience in digital marketing with a strong SEO focus.
- Proven track record of improving search rankings and driving organic growth.
- Experience with CMS platforms (WordPress or similar).
- Strong understanding of technical SEO, backlinks, and content optimization.
- Hands-on experience managing social media accounts and paid/organic campaigns.
- Familiarity with AI tools for SEO and content (e.g., ChatGPT, Surfer SEO, Jasper, etc.).
- Excellent analytical, communication, and project management skills.
Preferred Skills
- Experience in home improvement, construction, or local service industries.
- Knowledge of local SEO strategies (Google Business Profile optimization, reviews, citations).
- Basic understanding of PPC/Google Ads is a plus.
What We Offer
- Competitive salary (based on experience)
- Performance-based bonuses
- Opportunity for growth in a fast-growing company
- Flexible work environment
- A chance to lead and shape the company's digital strategy
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
How To Apply
Email resume and salary requirements to: sgross@fidminc.com