Demand Generation Engineer - Agency

Job Description

Job Description

Demand Generation Engineer

Company: SmartAcre

Location: Remote (CO, PA, TX, MI, VA) | Hybrid option available in Allentown, PA

Salary: $55,000 - $70,000 (based on experience)

Job Type: Full-time

Job Summary

SmartAcre, a B2B marketing technology agency, is seeking a Demand Generation Engineer. This role focuses on building, executing, and optimizing demand generation programs using HubSpot and Google Ads. The ideal candidate translates go-to-market goals into actionable campaigns, workflows, and reporting, using data to drive pipeline growth and business outcomes.

Key Responsibilities

• Build and execute demand generation programs to attract, convert, and nurture B2B audiences.
• Execute technical tasks in HubSpot Marketing Hub, including creating lists, workflows, emails, landing pages, forms, and performance reports.
• Manage and optimize Google Ads Search campaigns (keyword strategy, ad copy, budget pacing, and analysis).
• Connect campaign execution to business outcomes such as lead quality, conversion rates, pipeline influence, and budget efficiency.
• Collaborate with account managers, strategists, RevOps experts, designers, and clients to drive project forward.
• Leverage AI and marketing technology to automate processes and improve campaign systems.
• Communicate regularly with clients regarding progress, performance reports, and data-informed recommendations.

Qualifications

Required

• 2 to 5 years of hands-on experience in demand generation, growth marketing, paid media, or marketing operations.
• Current working experience in HubSpot Marketing Hub (ability to build independently).
• Experience connecting marketing activity to sales processes (HubSpot Sales Hub knowledge preferred).
• Hands-on experience with Google Ads Search campaigns beyond surface-level metrics.
• Ability to analyze data and explain findings in plain English.
• Comfortable speaking regularly with clients on weekly or bi-weekly calls.
• Must be authorized to work in the United States and reside in CO, PA, TX, MI, or VA.
• Familiarity with using AI tools to enhance productivity and strategic thinking.

Preferred

• Experience with LinkedIn Ads.
• Content creation experience (campaign messaging, email, landing pages, ad copy).
• Experience with other paid platforms and modern marketing automation.

Benefits

• Health, dental, and vision insurance.
• 401(k) with employer contribution.
• Paid parental leave and compassionate care time.
• Performance-based bonuses and incentives.
• Paid holidays and PTO from day one.