Content Marketing Manager - Creator & Influencer

Job Description

Location: New York, NY

• Remote Company: impact.com Job Title: Content Marketing Manager

Compensation

$80,000–$90,000 per year

• 5% Variable Annual Bonus (Contingent on Company Performance)
• Restricted Stock Unit (RSU) Grant

Role Summary

impact.com is the world's leading commerce partnership marketing platform. We are hiring a Content Marketing Manager for a fully remote, individual contributor role within the Content Marketing team. You will report to the Director of Content and work alongside a Senior Content Marketing Manager.

This role focuses on the execution of a well-built content program for the Creator product (connecting brands with influencers). You will manage end-to-end content execution, including blogging, case studies, and demand-gen assets, ensuring content drives measurable business results through data-driven distribution strategies.

Key Responsibilities

Content Production & Management

• Execute content briefs (SEO/AIO) and manage relationships with a roster of freelance writers.
• Own the content lifecycle: ideation, planning, briefing, editorial review, publication, and optimization.
• Conduct keyword research using Semrush, with a focus on both traditional search and Large Language Model (LLM) optimization (AIO).
• Interview subject matter experts and translate complex business topics into clear, compelling stories for marketers.
• Produce diverse formats: long-form blog posts, case studies, ebooks, templates, worksheets, and creator profile stories.

Reporting & Optimization

• Track content performance metrics and contribute to Quarterly Business Reviews (QBRs).
• Utilize data dashboards to identify optimization opportunities for published content.
• Connect content activity directly to pipeline and revenue metrics alongside the Go-To-Market (GTM) team.

Required Qualifications (Non-Negotiable)

• Experience: 3–5 years of content marketing experience with a focus on long-form content.
• Storytelling: Ability to find engaging angles for dry business topics for a B2B marketing audience.
• SEO Skills: Hands-on experience with keyword research, content briefs, and on-page optimization.
• Formats: Experience writing or managing case studies and demand-gen content (ebooks, templates).
• Editorial Instincts: Strong ability to review and meaningfully improve drafts.
• Work Style: Comfortable working asynchronously across time zones, with availability for morning overlap meetings.

Preferred Qualifications

• Experience with Semrush or comparable SEO platforms.
• Background in B2B SaaS, martech, or creator/influencer marketing.
• Experience with content performance reporting and GTM-connected content.
• Awareness of AIO (AI Optimization) and how to structure content for LLM-driven search.

Benefits & Perks

• Health: Medical, Dental, and Vision insurance; Mental health/wellness benefit (12 free therapy sessions); Monthly gym reimbursement.
• Financial: Flexible spending accounts, 401(k), and stock options (RSUs with 3-year vesting).
• Work-Life Balance: Responsible PTO policy, parental leave (26 weeks primary, 13 weeks secondary), and flexible working hours.
• Growth: Free Coursera subscription and PXA courses.
• Office & Tech: Monthly internet allowance, technology stipend for home office setup. (Note: Catered lunch available in office on Thursdays for local employees).