Content Marketing Engineer

Job Description

Job Description

Content Marketing Manager / Lead

Company: Crescendo

Location: Remote (Chicago, IL)

Role: Content Marketing

Role Summary

Crescendo is seeking an experienced Content Marketing professional to lead thought leadership, research, and campaign strategies. The role focuses on defining "agent-native CX" through ghost-writing for executives, producing original data-driven research, and managing webinar/event content programs. The ideal candidate balances high-quality editorial judgment with AI fluency to drive pipeline influence.

Key Responsibilities

• Thought Leadership & Research:

• Ghost-write and co-create content with the CEO and leadership team.

• Commission and produce original research reports (e.g., "State of AI CX") that are cited by journalists and analysts.

• Define category positioning through methodology content and point-of-view essays.

• Campaigns & Launches:

• Build content arcs for product announcements, press releases, and launches.

• Develop competitive displacement campaigns against competitors like Zendesk, Intercom, and Sierra.

• Create industry-specific content for verticals including Banking, Finance, Healthcare, and Retail.

• Webinars & Events:

• Own the webinar program (topic selection, execution, repurposing).

• Manage event content strategy before, during, and after events.

• Produce deep-dive customer case studies that drive sales deals.

• Strategy & Analytics:

• Collaborate with the VP of Product Marketing on strategy and positioning.

• Leverage sales insights and win/loss data to align content with buyer realities.

• Measure success through share of voice, pipeline influence, and content-assisted deals.

Requirements & Qualifications

Must Haves

• 6-8 years of experience in B2B content marketing, preferably at a high-growth technology company.
• Strong portfolio demonstrating thought leadership, research reports, campaign content, and case studies with measured results.
• Deep fluency in AI tools and workflows to act as a force multiplier without compromising editorial voice.
• Strong editorial instincts to distinguish between attention-grabbing content and filler.
• Ability to translate technical insights from subject matter experts into compelling non-technical narratives.
• Proven experience owning a webinar or event content program.
• Track record of linking content strategies to pipeline outcomes.

Strong Signals

• Experience in B2B SaaS category-creation environments.
• Experience ghost-writing for founders/executives.
• History of publishing original research that earned external citations.
• Strong, potentially contrarian, viewpoints on the future of B2B content.

Success Metrics

• Day 30: Ship first thought leadership piece; establish a 90-day content calendar approved by VP PMM and CEO.
• Day 90: Launch webinar program; put first research report into production; ensure sales team actively uses created content.
• Six Months: Achieve citations in analyst reports; ensure competitor teams reference Crescendo content; document content's pipeline influence.

Company Information

Crescendo is an AI-Native Customer Experience solution running AI and human agents as a unified system. The company values empathy, growth, trust, ownership, and humility.