Partner Marketing Manager

Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

Channel Impact is seeking a Partner Marketing Manager to support our client. This is a net-new role responsible for building and owning the partner marketing strategy across technology, consulting, and Global System Integrator partners.

The ideal candidate is has worked at a startup or small/mid-size high-tech company, is a self-directed B2B partner marketer who can establish the strategy, build scalable programs, and execute with minimal oversight. Is both strategic and hands-on, with experience turning partner relationships into measurable pipeline, revenue, and ROI.

This is a full-time, salaried position with benefits for a remote employee located in the U.S. or Canada.

What You Will Be Doing:

Strategy and Ownership

• Define and own the client’s partner marketing strategy across technology, consulting, and GSI partners.
• Prioritize partnerships and investments based on company goals, market opportunities, and revenue potential.
• Serve as the senior connector between the client’s partner organization, marketing leadership, and partner stakeholders.
• Develop joint business and marketing plans with shared goals, investments, and pipeline targets.
• Lead regular partner business reviews to evaluate commitments, performance, and future opportunities.
• Build scalable partner marketing processes and frameworks that can support the growing ecosystem.

Joint Go-to-Market Programs

• Design and execute joint GTM programs with technology partners such as NVIDIA, consulting partners, and GSIs such as Wipro.
• Develop integrated campaigns targeting C-suite and senior enterprise decision-makers.
• Create joint value propositions focused on business outcomes and the combined value of the client and its partners.
• Partner with Sales, Alliances, Product Marketing, Customer Success, and field teams to activate programs across priority accounts, industries, and regions.
• Execute campaigns across digital marketing, webinars, executive engagements, workshops, events, and industry conferences.
• Support co-selling and account-based marketing initiatives with partners.

Partner Enablement and Content

• Develop partner messaging, pitch decks, solution briefs, case studies, demo scripts, customer stories, and sales enablement materials.
• Create turnkey campaign kits that include messaging, creative assets, email sequences, and landing pages.
• Coordinate co-branded content, joint announcements, executive quotes, product launches, and customer wins.
• Establish and maintain a partner enablement portal or PRM as the central location for campaign kits, co-branded assets, and enablement resources.
• Gather partner feedback and share insights with Product Marketing and other internal teams to strengthen positioning and messaging.

Budget and Program Management

• Own the partner marketing budget and MDF or co-op programs, allocating investments based on strategic priorities and expected ROI.
• Negotiate co-marketing plans, MDF commitments, event sponsorships, and partner investments.
• Manage purchase orders, procurement processes, agencies, and vendors.
• Develop program plans, calendars, timelines, and deliverables across multiple partner initiatives.
• Represent the client at partner events, executive briefings, and industry conferences.

Measurement and Reporting

• Track partner-sourced and influenced pipeline, revenue, lead progression, partner engagement, and campaign ROI.
• Report results, insights, and recommendations directly to Sales, Partner, Marketing, and executive leadership.
• Hold partners accountable for agreed commitments, investments, and pipeline goals.
• Identify successful programs that can be scaled across additional partners, regions, and markets.

What You Bring

• 8+ years of B2B technology marketing experience, with a focus on partner, alliance, channel, or field marketing.
• Proven experience working within an early-stage or growth-stage SaaS startup and building partner marketing programs from the ground up with limited resources and evolving processes.
• Experience working with technology partners, cloud providers, consulting firms, and GSIs to develop joint GTM strategies and drive pipeline and revenue growth.
• Strong understanding of enterprise marketing, executive engagement, demand generation, ABM, and partner enablement.
• Hands-on experience managing partner programs, MDF, budgets, events, vendors, and partner marketing platforms/PRMs.
• Strong project management, analytical, communication, and stakeholder management skills, with the ability to manage multiple priorities.
• Experience leveraging AI tools and a strong understanding of AI technologies and their business applications.
• Ability to travel approximately 5% to 10%.

Our Benefits:

• Competitive compensation commensurate with experience
• Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
• Flexible paid time off
• Paid holidays
• 401k & Company Match
• Learning & Development Stipend
• Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.