Marketing Manager, WFJ, SEAA & SG (Maternity Leave Cover)

Why This Mission:

The ambition of WFJ in SEAA is to accelerate our business by focusing on the following areas:

• Build brand equity
• Elevate client engagement
• Leverage and adapt Global brand strategy
• Bring High End business to next level
• Reinforce our backbones

To achieve our ambition, we need to build and execute the right Marketing and Client strategy in mid and long run, and to develop deep knowledge & intelligence of our clients.

Impact You Can Create In The Role:

Transform the WFJ client journey towards a truly client-centric and omni-channel experience, leveraging CRM data and analytics to generate actionable insights and recommendations that support the development of impactful Marketing & Retail orchestrations.

Lead end-to-end campaign orchestration across SEAA, continuously improving plans through performance insights and ensuring excellence in execution of client activations in close collaboration with Marketing, CRM & Events communities across markets and the WFJ Division.

• Define and embed a clear client strategy and clienteling approach across SEAA, establishing KPIs and driving consistent adoption across markets to elevate engagement and business performance
• Use CRM data and intelligence to drive omni-channel growth across the full client lifecycle — including targeting, recruitment, retention and conversion
• Align media and communication strategies between global and local teams, optimizing digital and media effectiveness to maximize impact across all client touchpoints
• Lead in the deployment of local, regional and global digital retail projects (iCoco updates, Pioneer, online services etc.), ensuring alignment with market needs and divisional priorities

You are Energised by

• Thinking innovatively of different ways to approach projects & challenges, leveraging insights, data, and strategic planning
• Being agile, flexible and able to deal with ambiguity
• Creating momentum, challenging the status quo and getting buy-in from peers
• Influencing critical topics and facilitating meaningful conversations in a non-hierarchal way
• Working in a highly collaborative and matrixed environment

What You Will Bring

• CRM and client treatment experience in luxury retail market with a proven track record for delivering clienteling strategies
• Be a clienteling cheerleader for the markets, with strong relationships with local markets and influence with strategic mindset, to keep clienteling top-of-mind in the day-to-day of the Retail teams
• Watches and Fine Jewelry knowledge and sensitivity
• Digital savvy and comfortable with adopting of different IT systems
• Strong analytic skills tied to a strategic and visionary mindset
• Good planning and execution skill
• Creation, innovation and aesthetically inclined
• Organized and detail oriented
• Multi-cultural sensitivity

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Chanel.