Freelancer - Digital Marketing Specialist

Freelance Opportunity: PPC and Backlinks Management Expert

We are seeking a skilled and experienced freelancer to join our team for managing Pay-Per-Click (PPC) campaigns and executing backlink strategies to enhance our online presence and drive results.

Role Responsibilities

PPC Management:

• Develop, execute, and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media.
• Perform thorough keyword research and competitor analysis to create high-performing campaigns.
• Monitor and analyze campaign performance metrics (CTR, CPC, conversion rates, etc.) to improve ROI.
• Create compelling ad copy and A/B test to maximize engagement.
• Implement tracking mechanisms like Google Tag Manager and Google Analytics to measure success.

Backlinks Management:

• Build high-quality backlinks through ethical and white-hat techniques.
• Conduct backlink audits to remove toxic links and improve website authority.
• Collaborate with websites, blogs, and industry influencers to earn relevant backlinks.
• Develop a link-building strategy focusing on content outreach, guest blogging, and local citations.
• Monitor and report the performance of backlink efforts using tools like SEMrush, Ahrefs, or Moz.

Skills and Experience Required

• Proven experience in managing PPC campaigns with measurable results.
• Strong knowledge of Google Ads, Bing Ads, and paid social media platforms.
• Expertise in SEO and link-building techniques with a focus on ethical practices.
• Proficiency in tools like SEMrush, Ahrefs, Google Analytics, and Google Search Console.
• Excellent communication and analytical skills to report and strategize effectively.