Director of Marketing Technology

Description

TITLE: Director of Marketing Technology

REPORTING LOCATION: Remote

REPORTS TO: VP of Global Marketing

Primary Objectives

The Director of Marketing Technology will be responsible for the strategic oversight and hands-on management of the company’s marketing technology ecosystem. This role will own and optimize Salesforce.com and HubSpot as the organization’s primary marketing and sales databases, ensuring seamless integration between systems and the alignment of technology to the company’s lead management processes.

The Director will serve as the primary point of contact for the configuration, implementation, and maintenance of all third-party, internal, and custom applications within the marketing technology environment. This includes ensuring data flows efficiently, systems operate effectively, and technology supports the execution of marketing campaigns and business objectives.

Duties And Responsibilities

• Develop and manage workflows for:

• Email communications

• Landing pages

• Lead nurturing programs

• Oversee connectivity and reporting for social media platforms

• Lead marketing analytics initiatives, including:

• Dashboard creation

• Performance reporting

• Campaign and project success measurement

• Drive key projects to:

• Establish HubSpot as the company’s prospecting database

• Implement Salesforce as the CRM for marketing-qualified leads

• Design and implement a comprehensive lead process and lead management framework

• Collaborate cross-functionally with:

• Sales

• Operations

• External technical partners

• Ensure the marketing technology stack supports the organization’s growth strategy in the life sciences industry

Qualifications

KNOWLEDGE, SKILLS, AND ABILITIES:

• Proven expertise in Salesforce.com and HubSpot administration, configuration, and optimization.
• Demonstrated success implementing integrated marketing technology solutions that support lead management, campaign execution, and reporting.
• In-depth knowledge of data privacy legislation, including GDPR, CCPA, and related best practices.
• Strong understanding of digital marketing channels and technologies, including LinkedIn, Google Ads, Global Data, SciLeads, Hunter.io, and ClickUp.

Technical And Functional Skills

• Ability to design, build, and manage workflows for email campaigns, landing pages, and lead nurturing programs.
• Proficiency in integrating and managing third-party applications within a marketing technology stack.
• Skilled in marketing analytics, data segmentation, and dashboard/report creation.
• Understanding of social media management tools and their integration with marketing platforms, with an emphasis on connectivity and reporting rather than content creation.
• Strong project management skills, with the ability to deliver complex technological initiatives on time and within scope.

Soft Skills And Competencies

• Highly organized, detail-oriented, and capable of managing multiple priorities.
• Strong collaboration skills with the ability to work effectively across functions and with external vendors.
• Excellent communication skills, with the ability to translate technical capabilities into business value.
• Self-motivated, proactive, and capable of thriving in a remote working environment.

Other Requirements

• Remote position with minimal travel required for occasional in-person meetings.
• Success in the role will be measured by achievement of defined project objectives within agreed timelines.

Education And Experience

• Bachelor’s degree required, master’s degree a plus in related field.
• Minimum of 10 years’ experience managing enterprise-level CRM systems and marketing automation platforms.
• Experience within the life sciences industry or a closely related sector.

Physical Demands And Work Environment

• Must be able to sit for long periods of time using a computer in a typical office environment in a multi-level facility or home office.

This description reflects management’s assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned. We celebrate diversity and are committed to creating an inclusive environment for all employees.