We are looking for a Senior Digital Marketing Specialist to lead and execute digital marketing strategies that drive engagement, improve product visibility, and optimize eCommerce performance. This role requires a strategic thinker with hands-on expertise in email marketing, marketing automation, product merchandising, SEO, social media strategy, HubSpot management, and data analysis.

The ideal candidate has a data-driven mindset, excellent project management skills, and a passion for delivering best-in-class experiences for our buyers to simplify their sourcing process. This is a fully remote position, but we prefer candidates based in Minnesota.

Key Responsibilities

Email Marketing & Marketing Automation

Plan, execute, and optimize email marketing campaigns to drive engagement, conversions, and retention.
Manage marketing automation workflows (HubSpot) for lead nurturing, segmentation, and personalization.
Track, analyze, and report on email performance metrics to continuously improve results.

Merchandising, Product Data Optimization & eCommerce Strategy

Review and clean up product data from suppliers before importing into eCommerce and marketing systems.
Normalize and optimize product titles, descriptions, keywords, images, videos, and documentation to enhance search visibility and user experience.
Assist in category management and merchandising strategy, ensuring data accuracy and alignment with business goals.

SEO & Competitive Research

Conduct keyword research and competitive analysis to inform SEO and content strategies.
Optimize product pages, blog content, and landing pages to improve search engine rankings and organic traffic.
Monitor SEO performance metrics and recommend optimizations for sustained growth.

Social Media Strategy & Execution

Develop and execute a comprehensive social media strategy to drive engagement and brand awareness.
Manage content planning, posting, and performance tracking across relevant social platforms.
Identify emerging social trends and propose innovative ways to improve brand presence.

Data Analysis & Performance Tracking

Analyze marketing performance data across email, SEO, merchandising, and social media to identify trends and opportunities.
Use tools such as Google Analytics, HubSpot, Looker, and competitive research platforms to generate actionable insights.
Report on key KPIs including traffic, engagement, conversion rates, customer behavior, and ROI.
Conduct deep dives into shopping behaviors, product performance, and content effectiveness to drive optimization strategies.
Translate data into clear, actionable recommendations for improving marketing efficiency and effectiveness.

HubSpot & Marketing Systems Management

Own HubSpot marketing operations, ensuring proper lead management, segmentation, automation, and reporting.
Collaborate with sales and product teams to optimize marketing and CRM integrations.
Ensure data hygiene and consistency within marketing systems.

Project Management & Communication

Lead cross-functional marketing projects, ensuring clear timelines, deliverables, and execution.
Work closely with product, sales, and content teams to align marketing initiatives with business objectives.
Communicate marketing performance and insights effectively to internal stakeholders.

Qualifications & Requirements

· 5+ years of experience in digital marketing, eCommerce, or related fields.

· Strong expertise in email marketing, marketing automation, and lead nurturing. HubSpot experience required.

· Hands-on experience with SEO research and optimization, including keyword research, on-page SEO, and content strategy.

· Proven track record in product merchandising and eCommerce optimization.

· Strong analytical skills with experience in Google Analytics, Google Search Console, Looker, and competitive research tools (SEMrush, Hotjar, etc.).

· Experience developing and executing social media strategies for B2B or B2C brands.

· Strong project management skills, with the ability to manage multiple initiatives simultaneously.

· Excellent communication skills, with the ability to collaborate across teams and present insights clearly.

· Must be willing to traveling a few times a year.

· Must be located in MN within an hour of Minneapolis/St.Paul.

· Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).

Why Join Us?

· Work with a Proven Digital Leader – Gain hands-on experience with cutting-edge marketing, analytics, and eCommerce tools.

· Diverse & Impactful Role – Work across multiple digital marketing disciplines, gaining exposure to high-impact projects.

· Data-Driven & Growth-Oriented Culture – Use analytics and insights to shape real-world marketing strategies.

· Collaborative & Innovative Team – Work with a team that values creativity, problem-solving, and continuous learning.

· Remote Flexibility & Work-Life Balance – Enjoy the benefits of a fully remote role with opportunities for in-person collaboration a few times per year.

· Career Growth & Development – We invest in training, mentorship, and new challenges to help you grow in your career.

How to Apply:

Interested candidates should submit a resume and cover letter to careers@chamfr.com.