Senior Marketing Operations Manager (Datadog)

Company Size

Large-scale / Global

Experience Required

7 - 11 years

Working Days

5 days/week

Office Location

Remote Working

Role & Responsibilities

Efficient Process & Communication

• Develop, document, and roll out the incident support process for the marketing universe, including clear escalation paths and defined Service Level Agreements (SLAs).
• Person will be responsible for site health monitoring; specifically for Marketing pages for (all regions, US, latam. etc).
• Existing framework of datadog is setup for E-comm pages. Similar setup will be used for marketing pages. It will be preferred that the candidate has some experience in setting up framework for a new implementation.
• Map end-to-end user journeys in partnership with the Marketing team, identifying critical touchpoints and potential failure points.
• Establish a user journey priority matrix to guide incident escalation and triage.
• Regularly communicate with stakeholders, including weekly touchpoints with Marketing and monthly reporting on usage metrics and operational performance.

Proactive Monitoring

• Design and implement synthetic monitoring to simulate key user journeys 24/7, promptly reporting deviations and incidents for investigation.
• Data Dog is used for RUM and synthetic monitoring. Data Dog is a mandatory tool. Person should have at least 2 years of experience in this tool (non-negotiable)
• Enable Real User Monitoring (RUM) across all marketing pages to capture data on performance (page load times, web-vitals), user behavior (heatmaps, device types, geography), and experience quality.
• Collaborate with the Global Command Center to onboard and train them on new support processes, monitoring tools, and priority matrices for incident response.
• Continuously extend monitoring coverage for new or modified pages and features within the marketing universe.

Data-Driven Operations

• Develop and maintain dashboards (using PowerBI, Tableau, or similar tools) to visualize incident trends, SLA adherence, and usage metrics from both synthetic and real user monitoring.
• Person may optionally have experience in building PowerBi/ Tableau dashboard (Optional). If the person does not have this skill, the individual should be trainable in creating dashboard (Groomable)
• Analyze monitoring data to identify patterns, root causes, and opportunities for proactive improvements.
• Collaborate with internal teams (Commercial Engineering, Technology, Business Units) to ensure seamless integration of marketing forms/pages and proper transaction tracking.
• Leverage the in-house Digital Operations Monitoring Application for custom reporting and alerting needs.

Incident Management & Stakeholder Engagement

• Act as the primary point of contact for major incidents impacting marketing pages, driving resolution and post-mortem analysis.
• This person is not responsible for resolving the incidence
• Engage with stakeholders to ensure transparency in incident status, resolution, and ongoing improvements.
• Participate in on-call rotations to support marketing pages during releases and critical windows.

Continuous Improvement

• Identify and implement process improvements to drive operational excellence, reduce incident volume, and enhance customer experience.
• Stay abreast of new tools, technologies, and best practices in digital marketing operations.

Ideal Candidate

Qualifications & Experience (Must Have)

• Bachelor’s degree in computer science, Information Systems, or a related field.
• 6+ years of experience in a digital operations or marketing operations role, with hands-on experience in monitoring, incident management, and process improvement.
• Strong understanding of synthetic and real user monitoring concepts and tools such as Data Dog and dashboard monitoring.
• Excellent communication, stakeholder management, and project management skills.
• Ability to work cross-functionally in a fast-paced, dynamic environment.
• Proven track record of driving operational excellence and continuous improvement.

Good To Have

• Demonstrated experience with reporting/analytics tools (e.g., PowerBI, Tableau)is optional
• ITIL certification is an asset.
• Adobe Analytics

Skills: management,analytics,digital operations,powerbi,synthetic monitoring,process improvement,digital,stakeholder management,reporting,marketing operations,dashboard development,incident management,dashboard,real user monitoring (rum),project management,operations,tableau,data dog