Product Marketing Manager

This is a unique and exciting opportunity to scale the product marketing function off the back of foundational work completed across GTM strategy, customer understanding, positioning, messaging, competitive intelligence and sales enablement.

What You'll Do

Product Marketing Strategy

• Define the function's strategy, budget, hiring and goals.

Go-To-Market Strategy & Execution

• Drive go-to-market strategy and execution for existing and new products in close partnership with marketing, sales, product and customer success.
• Create and implement a launch tiering framework (Tier 1/2/3) with repeatable playbooks and KPIs

Market & Competitive Intelligence

• Develop and maintain competitive battlecards
• Conduct mystery shopping and win/loss frameworks and distribute insights internally

ICP Definition & Customer Research

• Continually refine the “ideal” and “worst fit” customer profiles
• Act as the voice of the customer; generate customer and market insights to inform Product’s roadmap in order to refine Certiverse’s core products
• Create a Customer Advisory Board

Positioning & Messaging

• Optimize foundational differentiated messaging, value proposition and product positioning to set new and existing products apart from the competition
• Operationalize new messaging and positioning frameworks across marketing and customer-facing teams

Sales Enablement

• Partner with Sales to produce actionable battlecards, 1-pagers, master decks, demo scripts, objection handling guides, and persona-based customer stories.
• Communicate the vision and value of new products to the sales team to facilitate the selling process.
• Maintain a well-documented Notion-based asset library

Pricing and packaging

• Review and optimize pricing and packaging in close collaboration with the Senior Leadership Team.

Cross-functional excellence

• Build and maintain close, trusted relationships with cross-functional stakeholders, including Product, Sales, CX, and more.

About You

• 4–5 years of experience in B2B product marketing, ideally in SaaS with a history of successful product launches and market growth initiatives.
• Experience bringing new products to market and building GTM processes to support new product launches
• Experience crafting compelling product positioning and messaging and developing well-crafted sales enablement materials
• Exposure to competitive intelligence and positioning.
• Analytical and structured thinker with excellent communication and writing skills
• Comfortable collaborating across product, sales, and exec leadership in a fast-paced startup environment