Head of Marketing

Certiverse is seeking a commercially accountable Head of Marketing to lead the development of a scalable, measurable marketing engine that drives mid-market and enterprise PLG and sales-led growth, supports customer expansion and retention, and improves revenue operations, reporting, and attribution.

This is a hands-on role for a senior B2B marketing leader who thrives in a startup environment.

Working closely with Sales, Product, Customer Service and Support, and Revenue Operations, the successful candidate will ensure marketing is fully aligned with the company’s growth priorities.

The Head of Marketing will be accountable for a defined PLG and pipeline contribution target and will share responsibility for achieving company growth targets.

Reporting into the CMO, the Head of Marketing will lead a small but capable marketing team of three, covering design, product marketing, and content/events/brand.

Key Responsibilities

Marketing Strategy & Execution

●      Collaborate with the CMO on the company’s end end-to-end strategy and execution

●      Operationalise the company’s new positioning and messaging framework across all marketing communications, campaigns, and go-to-market activity

●      Build a scalable and diversified marketing engine capable of supporting sustained revenue growth

●      Ensure efficient allocation of spend and a strong focus on ROI across all marketing activities

Pipeline Generation

●      Drive mid-market and enterprise pipeline growth by developing and executing an Account-Based Marketing (ABM) strategy

●      Design and execute programmes that generate predictable, measurable pipeline in close partnership with Revops, Product Marketing and Sales.

●      Develop and optimise a diversified channel mix across inbound, outbound, partnerships, and campaigns, prioritising scalable, cost-effective pipeline generation aligned with target payback periods

Customer Expansion & Retention

●      Own marketing’s contribution to Net Revenue Retention (NRR), Gross Revenue Retention (GRR), and churn reduction

●      Support and develop customer lifecycle programmes from onboarding through to adoption and expansion

●      Partner closely with Customer Service, and Support to identify and engage at-risk customers

●      Drive product adoption through targeted engagement and lifecycle marketing initiatives

Product Marketing

●      Optimise product marketing foundations, including ICP definition, positioning, messaging architecture, and competitive intelligence

●      Own competitive intelligence, including the development of battle cards, win-loss analysis, and ongoing market insights to strengthen commercial strategy

●      Enable sales and customer-facing teams with high-impact product marketing assets including battle cards, win-loss insights, one-pagers, master decks, and talk tracks

Marketing Team Leadership

●      Lead, coach, and develop the marketing team

●      Build a culture of accountability, experimentation, and high execution standards

●      Identify future hiring needs as the marketing function scales, in close partnership with the CMO.

Revenue Operations & Reporting

●      Improve marketing attribution, reporting, and performance measurement

●      Partner closely with commercial leadership and Revenue Operations to improve data hygiene, reporting structures, forecasting accuracy, and visibility across the revenue engine

●      Ensure marketing activities are clearly tied to pipeline and revenue outcomes

Success measures

●      4–5x marketing-generated PLG and pipeline coverage against revenue targets

●      Measurable contribution to Net Revenue Retention (NRR) and Gross Revenue Retention (GRR)

●      Improvement in funnel conversion rates (MQL/PQL → SQL → SQO → Won)

●      Contribution to churn reduction through lifecycle and engagement programmes

Candidate Profile

●      Candidates must have a strong PLG and demand generation background.

●      They should demonstrate a solid understanding of product marketing fundamentals, whilst being commercially rounded rather than siloed specialists.

Must haves

●      Demonstrated experience leading marketing at PLG-first startup

●      Previous experience as Head of Marketing or Marketing Director within a fast-paced, high-growth B2B startup

●      Experience targeting mid-market and enterprise customers

●      Demonstrated ownership of revenue-aligned KPIs

●      Experience managing and developing marketing teams

●      Comfortable operating both strategically and hands on

●      Experience working with modern marketing technology stacks, particularly HubSpot on the CRM side

Nice to have

●      Experience in EdTech is desirable but not essential.