The Marketing Manager is responsible for designing and executing strategic marketing initiatives that drive new business, strengthen customer retention, and build a unified brand identity across multiple HVAC, Plumbing, and Electrical companies under the Holdco umbrella. This role balances creative strategy with data-driven execution, ensuring that each local brand grows while supporting the larger corporate vision.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

Strategic Planning & Brand Management

Develop and execute an annual marketing plan aligned with Holdco growth objectives.
Ensure consistent branding across multiple companies, divisions, and geographic locations.
Position the Holdco and its subsidiaries as trusted providers within local communities.
Oversee design and distribution of print, digital, and branded collateral for field, sales, and customer use.

Lead Generation & Digital Marketing

Manage paid advertising campaigns (Google, Meta, local media) to generate qualified leads for service and installation.
Optimize websites, SEO, and local listings for each company to maximize search visibility and customer engagement.
Create and manage email campaigns, promotions, and seasonal offers tailored to residential and commercial customers.
Track ROI of digital campaigns, adjusting strategies to maximize revenue per lead.

Community Engagement & Events

Plan and coordinate sponsorships, home shows, trade expos, charity partnerships, and local events that support each subsidiary’s presence.
Strengthen relationships with chambers of commerce, local associations, and industry partners.
Manage customer loyalty, referral, and review-generation programs to build reputation and market share.

Data Analysis & Reporting

Monitor KPIs such as cost per lead, conversion rates, and customer acquisition costs across all locations.
Provide leadership with regular reporting dashboards showing campaign effectiveness and budget utilization.
Leverage market research and competitor analysis to identify opportunities and risks.

Cross-Company Collaboration

Partner with Sales Managers, General Managers, and Dispatch/Call Center teams to align marketing with operational goals.
Support HR with employer branding initiatives (recruitment campaigns, culture promotions, career fairs).
Coordinate with Finance on marketing budgets and spend allocation by subsidiary.

Team & Vendor Management

Manage internal marketing staff, designers, contractors, or interns as needed.
Direct external vendors and agencies, ensuring deliverables are on time and within budget.
Provide coaching and development to ensure marketing efforts are scalable across all companies.

Requirements:

Qualifications

Education & Experience

Bachelor’s degree in marketing, Business, Communications, or related field required.
5+ years of marketing management experience, preferably in service trades (HVAC, plumbing, electrical, construction, or home services).
Demonstrated success in lead generation, digital advertising, and multi-location brand management.

Knowledge, Skills & Abilities

Proficiency in digital platforms (Google Ads, SEO/SEM tools, social media, CRM/FieldEdge, marketing automation).
Strong project management and organizational skills, able to balance campaigns across multiple subsidiaries.
Excellent written and verbal communication skills.
Analytical mindset with ability to turn data into strategy.
Strong leadership skills with ability to influence across companies and teams.

Work Environment

Primarily office-based with occasional travel to subsidiary locations and events.
Standard business hours with flexibility for evening/weekend events or seasonal campaign demands.

Physical Demands