Strategic Accounts Marketing Manager

Job Title: Strategic Accounts Marketing Manager

Location: Remote Canada

About Centric Software

Centric Software stands at the forefront of innovation, delivering cutting-edge PLM solutions tailored specifically for the retail, fashion, footwear, luxury, and consumer goods industries. Our enterprise software applications are designed to meet the unique challenges of the fast-moving consumer goods market, empowering businesses to manage, optimize, and execute their critical processes with ease.

From concept to production, our software solutions streamline the journey of bringing products to life. We support our customers in effectively managing materials, sourcing, quality, and pricing, ensuring every step leads to a successful final catalog. With Centric Software, businesses can navigate the complexities of product development with confidence and agility. www.centricsoftware.com

Job Summary

As a Strategic Accounts Marketing Manager, you will be responsible for adapting and executing our marketing strategy, partnering with the strategic accounts sales team to target and sign large deals. Sharing best practices with other regions, coordinating with product & field marketing and working closely with pre-sales and post-sales teams, you will plan, develop, execute, measure and optimize lead generation campaigns & events using one to few ABM techniques.

Key Responsibilities

Implementation and execution of the Marketing plan to optimize engagement within specific accounts...

• Strategy: create and execute multi-touch marketing plans that focus on demand generation and deal acceleration within our large accounts and most strategic accounts, including ABM-1:1 and 1: few initiatives to help achieve sales revenue goals in the regional market.
• Campaigns and Events; plan and execute campaigns (lead gen, thought leadership, awareness, end to end….) and events (mostly VIP dedicated to large accounts) to drive lead generation in top accounts.
• Ecosystem and Partners: build and execute a plan to create 3rd party influencers in top partners working with the Centric ecosystem.
• Sales Support: develop strong relationships with the sales team and to work hand in hand to develop and nurture top accounts.
• Collaborate and partner with other marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for regional listed accounts.
• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions.
• Build then obsess over metrics to ensure business impact measured by listed account pipeline/bookings, database growth and accuracy for named accounts and account/person engagement scores.
• Manage project timelines, quality issues, resources & budget.

Required Skills & Qualifications

• 8-10 years’ experience in B2B marketing; IT/software environment is a plus
• Business school degree or equivalent in Marketing
• Strong understanding of marketing for high added value software in complex sales cycles
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Self-motivated, detail-oriented, with strong problem-solving skills
• Autonomous and able to work independently
• Excellent communication and collaboration skills
• Fun and strong team spirit
• Languages: English (native or fluent); a second language is ideal (Spanish, French, Portuguese)

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.