Senior Digital Marketing Executive

Senior Digital Marketing Executive | Meta & TikTok Performance Media Buyer (Remote)

Own the Media. Lead with Data. Scale Performance.

Are you a senior-level performance marketer with deep expertise in Meta and TikTok media buying, who thrives in data-informed creative strategy and ROI accountability?

Central Park Puppies is hiring a Senior Digital Marketing Executive to own paid media strategy and execution, lead creative testing through data, and drive profitable customer acquisition. This is a high-responsibility, full-execution role where performance metrics are your scoreboard.

This role blends analytical horsepower, creative thinking, and flawless execution. You’ll manage paid social hands-on while partnering with our agency to align and scale efforts. If you’re a creative-minded operator who lives inside Ads Manager dashboards, understands audience signals intuitively, and gets excited by ROAS lifts, you’re who we’re looking for.

What You’ll Own & Execute

You will lead both the strategy and hands-on execution of paid campaigns with a strong focus on TikTok Ads, Meta Ads, and data-led creative iteration.

Paid Media Strategy & Buying (TikTok + Meta Focus)

• Execute and scale high-performance ad campaigns across TikTok, Facebook, and Instagram.
• Own the end-to-end media buying process: campaign setup, budget allocation, bidding strategies, and real-time optimization.
• Translate performance insights into rapid iteration on creatives, hooks, and offers.
• Segment audiences and leverage retargeting, lookalikes, and behavioral data to improve efficiency.

Creative Strategy Development

• Analyze creative performance data (thumb stop rate, hook retention, CPC, ROAS) to guide new ad iterations.
• Collaborate with internal team and external creators to brief, test, and optimize content.
• Build creative frameworks that scale using modular ad systems, rapid testing loops, and version control.

Performance Reporting & Optimization

• Monitor daily KPIs across campaigns: ROAS, CPA, CTR, CVR, LTV.
• Produce weekly reports with actionable insights for campaign, audience, and creative optimizations.
• Adjust strategy based on platform signals, trend shifts, and lifecycle patterns.

Agency Collaboration & Channel Expansion

• Serve as the performance lead, coordinating with our digital agency.
• Align internal goals with agency efforts across Google, YouTube, Display, and SEO.
• Help prioritize media spend across platforms to ensure maximum return.

You’ll Thrive in This Role If You:

• Are hands-on in TikTok Ads Manager and Meta Ads Manager with expert-level knowledge of campaign architecture.
• Think like a media buyer and a creative strategist. You are equal parts analytical and inventive.
• Understand that winning creative is built from data, not gut feelings.
• Can make fast decisions, backed by structured testing and measurable outcomes.
• Love remote work that’s structured, not chaotic. You manage your own time, projects, and results.

Requirements

• 3–5 years in paid digital marketing, with at least 2 years of direct platform buying on TikTok & Meta (no outsourcing).
• Proven success managing campaigns profitably in eCommerce or direct response environments.
• Experience scaling creative strategies based on data signals (not just branding instinct).
• Comfortable with CRO collaboration, funnel metrics, and customer journey mapping.
• Expert in Meta Ads Manager, TikTok Ads Manager, and GA4; bonus if you’ve used tools like Motion, Triple Whale, or Northbeam.
• Strong English written/verbal communication and ability to brief, manage, and iterate at speed.
• Bonus: Experience coordinating with UGC creators or content teams for asset generation.

Why Central Park Puppies?

We don’t just hire talent, we empower performance. Our environment is designed for execution, structure, and growth.

• Company-Provided Devices – Work with the latest tech from day one.
• Structured Time Tracking for Productivity – Our systems automate time reporting so you can focus on execution.
• High-Performance Remote Team – Join a remote-first team that values clarity, accountability, and measurable outcomes.
• Competitive Compensation in USD – Get paid in USD via a U.S. corporation.
• Health First – We provide health insurance to support your well-being.
• Growth & Recognition – High performers are recognized with leadership opportunities and professional advancement.

At Central Park Puppies, we provide the tools and support you need to excel, grow, and make a meaningful impact.

Apply Now

If you’re a results-obsessed performance marketer who knows how to scale TikTok and Meta campaigns with creative precision and budget control, we want to talk to you.

Send your CV, portfolio, and campaign results to: careers@centralparkpuppies.com

(Optional) Include a short note showing your best-performing campaign, including:

• Platform
• Hook + Creative Format
• KPIs
• What made it work

Note: Final candidates will undergo a background check to ensure alignment with our standards and values.