Marketing Manager

Lead Campaign Strategy, Own Creative Execution, Drive Measurable Growth

Are you a marketing leader with a proven track record in creative strategy, performance marketing, and full-funnel execution? Central Park Puppies is hiring a Marketing Manager to take ownership of our digital marketing engine and lead our collaboration with a top-tier external agency.

This is a high-accountability role for someone who thrives in a structured, results-driven environment. You will manage the agency relationship, oversee campaign performance, and drive the creative strategy across all major digital channels.

What You’ll Be Responsible For

Agency Management and Strategic Alignment

• Serve as the lead point of contact between Central Park Puppies and our external digital agency
• Clearly communicate marketing objectives, campaign goals, and brand guidelines to ensure strategic alignment
• Lead weekly performance reviews and maintain full accountability for agency deliverables and execution quality
• Collaborate cross-functionally with operations, design, and leadership teams to support business initiatives

Creative Campaign Strategy and Execution

• Own the development and direction of all marketing creatives, from ad visuals to messaging across digital touchpoints
• Guide content and design production to ensure assets are compelling, conversion-focused, and aligned with brand identity
• Launch and optimize campaigns with a focus on click-through rate (CTR), conversion rate (CVR), and return on ad spend (ROAS)

Performance Marketing Oversight

• Lead high-performing digital advertising campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta (Facebook, Instagram), TikTok, Pinterest, and LinkedIn
• Ensure campaigns are optimized based on critical metrics such as CPA, ROAS, LTV, and audience segmentation
• Audit and improve campaign structures, bidding strategies, and creative assets to minimize waste and maximize scale

Retention Marketing and Customer Lifecycle

• Own the full email and SMS strategy using platforms such as Go High-Level (GHL), Klaviyo, or similar tools.
• Create segmented, automated workflows for upsells, cart recovery, re-engagement, and post-purchase experiences
• Monitor and improve open rates, click rates, and overall customer retention metrics

Budget Ownership and Campaign Reporting

• Manage digital ad budgets across platforms and campaigns, ensuring cost-effective growth
• Forecast monthly ad spend and projected returns in collaboration with finance and leadership
• Deliver detailed performance reports and insights using GA4 and visualization tools

SEO Strategy Development and Automation Collaboration

• Develop and implement long-term SEO strategies in collaboration with our in-house technical team
• Coordinate with developers to automate key SEO processes including structured data, dynamic content generation, and site architecture optimization
• Align SEO efforts with paid search and content strategy to ensure unified channel performance
• Monitor organic traffic growth, keyword trends, and technical audit outcomes to refine performance

Who We’re Looking For

• 5 to 7 years of digital marketing experience with an emphasis on campaign execution, creative leadership, and performance marketing
• Direct experience managing agency relationships and marketing vendors with accountability for results
• Strong command of digital ad platforms including Google Ads, Meta Ads, TikTok, Pinterest, and LinkedIn
• Proficiency with GHL / Klaviyo or similar retention platforms for email and SMS workflows
• Comfortable working with GA4, Meta Business Suite, and data visualization tools
• Deep understanding of acquisition and retention KPIs including CTR, CPA, ROAS, and LTV
• Familiarity with technical SEO fundamentals and ability to work closely with developers on implementation
• Exceptional communication skills and full English fluency in both written and verbal formats
• A highly accountable mindset with strong attention to detail and project ownership

Why Join Central Park Puppies?

• Company-provided devices so you can perform at your best from day one
• Structured time tracking that keeps your focus on high-impact execution
• Remote team culture built around clarity, accountability, and performance
• Competitive compensation paid in USD from a U.S.-based corporation
• Health insurance to support your well-being
• Real opportunities for advancement based on measurable impact

At Central Park Puppies, we empower high-performers with the structure, tools, and support to deliver results and grow their careers.

Ready to Take Ownership?

If you're a strategic marketing leader who thrives on execution, optimization, and creative impact, we want to hear from you.

Send your CV and examples of campaign work to: careers@centralparkpuppies.com

Background checks are part of the hiring process. All applicant information is treated confidentially.