Product Marketing Manager

About the Role

We are looking for a Product Marketing Manager (PMM) with a strong background in localization and a passion for or growing knowledge of Artificial Intelligence (AI) for our US Region. In this role, you will partner closely with Product Managers, Marketing, Sales, and Leadership to bring innovative AI-driven products to market globally, ensuring they resonate across languages, cultures, and regions.

You will lead and execute go-to-market strategies, craft compelling product narratives, and ensure localized messaging aligns with user needs. This role requires a strategic thinker with strong execution skills, excellent cross-functional collaboration, and the curiosity to thrive in a fast-evolving AI ecosystem.

Key Responsibilities

Go-to-Market Strategy & Execution

• Partner with Product Managers to build marketing plans based on product roadmaps, feature releases, and customer insights.
• Own and drive the product go-to-market (GTM) strategy, from positioning and messaging to content creation and channel strategy.
• Create launch playbooks and manage product launches to drive awareness, adoption, and revenue.

Localization & Globalization

• Develop product marketing strategies with a local-first mindset, ensuring regional and language-specific nuances are captured across messaging and campaigns.
• Collaborate with localization teams and regional stakeholders to adapt messaging, content, and experiences for different geographies.
• Drive internal awareness of localization impact on user adoption, experience, and brand perception.

AI & Emerging Technology Readiness

• Translate complex AI and machine learning features into clear, customer-friendly benefits.
• Stay abreast of evolving trends in Generative AI, NLP, and LLMs to shape messaging, content, and value propositions.
• Work with Product and Sales Enablement teams to educate internal stakeholders on new AI-powered capabilities.

Product Positioning, Messaging & Enablement

• Craft compelling product positioning and messaging that resonates with target audiences across verticals and regions.
• Produce customer-facing assets such as datasheets, presentations, web content, and demo scripts.
• Enable sales teams with tools, pitch decks, competitive intel, and battle cards tailored to regional needs.

Market Research & Insights

• Conduct user research, competitive analysis, and win/loss interviews to influence positioning and roadmap.
• Monitor performance of campaigns and launches and iterate based on results and feedback.

Qualifications

• 5+ years in Product Marketing, ideally in a B2B SaaS, AI, or tech company.
• Demonstrated experience in localization strategy, execution, and stakeholder alignment across global markets.
• Proven ability to collaborate effectively with Product, Engineering, Sales, and Regional Marketing teams.
• Strong writing and storytelling skills with ability to simplify complex concepts, especially around AI.
• Strategic thinker with a hands-on approach and bias for action.

Preferred

• Understanding of AI technologies, especially GenAI/LLMs/NLP, or the ability to learn quickly and translate technical capabilities into value-based messaging.
• Experience launching products across multi-lingual markets.
• Background in enterprise or platform products is a plus.

Key Competencies

• Strategic and creative mindset
• Excellent verbal and written communication
• Highly collaborative and adaptable
• Detail-oriented with strong project management skills
• Analytical and data-driven decision making

Location: US Hybrid / Remote

Employment Type: Full-Time

Department: Product Marketing

Reports To: Director / Head of Product Marketing

Benefits:

• Comprehensive healthcare, dental, and vision coverage
• 401k plan
• Paid time off (PTO)
• And more!

Learn more about us at centific.com

Centific is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, citizenship status, age, mental or physical disability, medical condition, sex (including pregnancy), gender identity or expression, sexual orientation, marital status, familial status, veteran status, or any other characteristic protected by applicable law. We consider qualified applicants regardless of criminal histories, consistent with legal requirements.