UI / UX Designer - Web3 / Crypto

• This is a fully remote role

About the Company

Ceffu is an institutional custody platform on a mission to propel the adoption and active participation of institutional investors in the digital asset ecosystem. With world-class security and liquidity solutions, Ceffu provides a unique gateway to the world’s deepest liquidity as the only institutional crypto custody partner of the Binance Exchange, positioning itself as one of the leading global institutional custody technology providers. Visit www.ceffu.com for more information.

UI/UX Designer (Ceffu – Institutional Crypto Custody Platform)

Responsibilities

• Lead and deliver UI/UX design across marketing and product surfaces, including client decks, landing pages, and website revamps — aligning visual identity with Ceffu’s institutional brand voice.
• Translate business and marketing goals into data-informed, conversion-optimized design solutions; collaborate with marketing and growth teams to define measurable KPIs (e.g., CTR, engagement, conversion).
• Design with global audiences in mind, ensuring layouts, copy space, and visuals adapt seamlessly across cultures, languages (including RTL scripts), and regional contexts.
• Contribute to user research and competitive benchmarking; analyze user behavior, campaign metrics, and site analytics to refine design hypotheses.
• Collaborate cross-functionally with Product, Engineering, Marketing, Ops and Compliance teams to ensure consistency between product interfaces and marketing assets.
• Participate in periodic UX/UI improvements on Ceffu’s internal and external platforms, contributing to design systems, interaction flows, and usability standards.
• Develop clear prototypes, wireframes, and interaction models for stakeholder communication.
• Maintain and evolve Ceffu’s design system, ensuring visual and functional coherence across digital touchpoints.
• Stay current with design and technology trends in Web3, fintech, and data visualization, applying innovative solutions that enhance clarity and trust.

Requirements

• 3–6 years of experience in UI/UX or digital product design, preferably within fintech, blockchain, or Web3 environments.
• Strong grasp of data-driven design — experience working with marketing analytics, A/B testing, or design optimization tools.
• Portfolio demonstrating both visual excellence (UI) and strategic problem-solving (UX), ideally with global or multilingual project experience.
• Proficiency in Figma and related design tools; experience with localization, responsive design, and accessibility best practices.
• Familiarity with website performance metrics (bounce rate, conversion, session duration) and how design choices influence them.
• Excellent communication skills and the ability to work independently in a distributed, cross-cultural team.
• Fluent in English; proficiency in Mandarin or other languages is a strong plus.