Luxury Fashion Marketing Consultant

Cedrick McDonald, LLC is a high-end luxury footwear brand, handcrafted in Italy, designed for sophisticated, fashion-forward women. As we prepare for our official launch, we are seeking an experienced Luxury Fashion Marketing Consultant to develop and execute a strategic marketing plan that enhances brand positioning, drives awareness, and attracts high-net-worth consumers.

Responsibilities:

• Brand Strategy & Positioning
• Develop a comprehensive marketing strategy tailored to the luxury market.
• Refine brand messaging, storytelling, and visual identity to ensure exclusivity and desirability.
• Identify key marketing channels and customer touchpoints to build brand presence.
• Digital & Content Marketing
• Advise on high-end website design, UX, and e-commerce optimization.
• Oversee social media strategy, ensuring content aligns with luxury aesthetics and engagement.
• Guide the creation of brand materials, including lookbooks, campaign visuals, and video content.
• Retail & Wholesale Marketing Support
• Develop marketing materials for wholesale buyers, luxury retailers, and department stores.
• Create strategies for in-store activations, pop-ups, and exclusive product launches.
• Ensure marketing efforts align with high-end merchandising and distribution strategies.
• Public Relations & Influencer Marketing
• Establish relationships with fashion editors, luxury influencers, and stylists.
• Secure press coverage in Vogue, Harper’s Bazaar, Elle, and other luxury publications.
• Recommend celebrity placements and VIP gifting opportunities.
• Partnerships & Experiential Marketing
• Identify strategic collaborations with luxury brands, fashion events, and exclusive experiences.
• Assist in planning private shopping events, runway showcases, and brand activations.
• Develop a brand ambassador strategy to enhance visibility among affluent consumers.

Qualifications:

• 5+ years of experience in luxury fashion marketing, branding, or PR.
• Proven track record in launching or scaling a luxury fashion brand.
• Strong network within the luxury fashion industry, media, and influencer space.
• Deep understanding of high-net-worth consumer behavior and luxury retail trends.
• Expertise in digital marketing, social media, and high-end e-commerce.
• Exceptional communication and storytelling skills.
• Ability to work independently and provide strategic insights.

Job Type: Part-time

Pay: $14.00 - $17.00 per hour

Expected hours: 25 – 30 per week

Schedule:

• Day shift

Work Location: Remote