DTC Marketing Manager (E-commerce)

Cecilia's House is a fast-growing DTC brand built around limited-edition drops and a deeply loyal community. We're looking for a sharp, self-directed marketer to own our full marketing execution — from campaign strategy to creator coordination to weekly emails and social posting.

This is a hands-on operator role. You'll work directly with the founder to keep campaigns running like clockwork across email, SMS, social, and content — and you'll use AI tools to work smarter, not just harder.

What You'll Own

Email & SMS Marketing

• Build and send weekly community emails and campaign launches in Klaviyo
• Create and optimize flows — welcome, abandoned cart, post-purchase, reactivation
• Handle segmentation, list building, and audience management
• Write, schedule, and QA SMS campaigns (Postscript or similar)
• Ensure messaging is consistent across all channels

Campaign & Launch Coordination

• Own the marketing calendar for monthly and bi-weekly campaign launches
• Manage the full launch lifecycle — pre-launch hype, drop day, post-launch urgency
• Track asset timelines and ensure all materials are ready before go-live
• Coordinate with the team on creative briefs and deliverables

Creator & UGC Program

• Manage ambassador and content creator relationships — outreach, briefs, payments
• Maintain contracts, deliverable tracking, and a tiered payment framework
• Grow the creator roster to increase content output over time
• Review and reconcile creator invoices before approving payment

Social Media

• Post to Instagram, TikTok, and other active channels on a consistent schedule
• Align social content with email and SMS campaign timing
• Source and repurpose UGC for organic posting

Requirements

Must have:

• 2–4 years in DTC e-commerce marketing
• Strong Klaviyo experience
• Experience running product launches or drops
• Comfort managing creators and influencers
• Diverse copywriting experience across marketing platforms
• Comfortable using AI tools to work efficiently

Nice to have:

• SMS platform experience (Postscript or similar)
• Experience with community-driven or female-focused brands
• Background in limited-edition or drop-model brands
• Familiarity with creative request tools

Open to US and Latin America-based candidates