Digital Marketing & Content Specialist

*Only resumes in English will be reviewed

Compensation: $1,300 – $1,800 / month USD

Contractual | California business hours | Compensation is based on experience, depth of B2B SEO/content expertise, and demonstrated results. There is strong potential for compensation growth based on performance and impact within the first 3–6 months.

ABOUT CDMS

CDMS is a B2B Environmental, Health & Safety (EHS) services company. We work directly with manufacturing and industrial clients, helping them stay compliant, safe, and operationally sound.

We have strong technical expertise and a clear brand. This role is about turning that expertise into a consistent, credible, and results-driven digital presence.

THE ROLE

This is a senior contractual role, not a management position, but one that requires you to operate independently and with sound judgment. You will own our digital marketing output end-to-end: SEO strategy and implementation, content creation, LinkedIn presence, and brand collateral. You will deeply learn our voice, our clients, and our industry, and use that knowledge to build a presence that earns trust in a technical, compliance-driven space.

You will work closely with our leadership team, who will brief you directly from client conversations and field intelligence. Your job is to transform that raw material into polished, on-brand content that sounds like us: credible, clear, and grounded in real EHS work.

If you have ever built a B2B content engine from a standing start and you understand what it takes to earn authority in a niche technical industry, this role was written for you.

WHAT SUCCESS LOOKS LIKE (3–6 MONTHS)

• Grow LinkedIn presence by 50%–100%, with a focus on relevant, industry-aligned followers
• Increase qualified inbound leads by 30%–70%, supported by consistent content and targeted outreach
• Improve organic website traffic by 20%–40% through SEO optimization and new content
• Establish a consistent, high-quality content cadence across blog, LinkedIn, and newsletters
• Build an initial pipeline of case studies and thought leadership content based on real client work
• Deliver clear monthly reporting with actionable recommendations - not just data

Note: These targets are supported by timely input from leadership, tool access (Ahrefs, etc.), and shared alignment on priorities. We treat this as a two-way commitment.

WHAT YOU'LL DO

SEO

Conduct and maintain a full SEO audit using Ahrefs; implement and track on-page optimizations

Perform ongoing keyword research and monitor rankings across target terms

Identify content gaps and build a topic roadmap based on search demand and competitive analysis

Own SEO reporting — surface insights to leadership in plain language with clear action items

Content & Ghostwriting

Write blog posts, LinkedIn articles, and newsletters in the voice of our leadership team

Turn client conversations and project outcomes (fed to you by our team) into compelling case studies

Curate RSS feeds from EHS, manufacturing, and safety industry sources; develop timely, opinionated content based on those topics

Maintain a consistent editorial calendar across all channels

Develop and refine our brand voice guide over time — so the standard is documented, not just in your head

LinkedIn Management

Manage our leadership team's LinkedIn presence — posting, commenting, and connecting on their behalf

Engage daily with content from existing clients and prospects in the EHS and manufacturing space

Grow our LinkedIn network through targeted, strategic outreach

Track follower growth, engagement rate, and lead signals — report monthly with clear takeaways

Collateral & Internal Branding

Apply our existing brand guidelines to materials provided by our technical team — one pagers, site posters, and laminated sheets for client locations

Coordinate with our onsite admin assistant for printing and lamination, and with the EHS team for client delivery

Keep all materials current and on-brand

WHAT WE'RE LOOKING FOR

4+ years of B2B content marketing or digital marketing experience

Expert-level SEO with demonstrated ranking results — Ahrefs is your daily driver

Proven ghostwriting for C-suite or senior executives in B2B industries

Experience managing full editorial calendars independently, with minimal direction

Strong track record growing LinkedIn presence for a company or executive

Excellent written English — you catch errors others miss and you have range

Canva or basic design skills to adapt brand templates

Proficient in WordPress or equivalent CMS

Comfortable with AI writing tools to accelerate output — without sacrificing voice or accuracy

Self-directed: you manage your own priorities and deadlines without hand-holding

NICE TO HAVE

Familiarity with EHS, safety, manufacturing, or industrial compliance industries

Experience with newsletter platforms (ActiveCampaign or similar)

Background in managing or mentoring junior content contributors

WORK SETUP

Engagement Type: Independent Contractor

Schedule: California business hours (PST/PDT)

Location: Remote — Philippines-based candidates preferred

Equipment: You provide your own setup; stable internet required

Tools: Ahrefs, WordPress, Canva, LinkedIn — we provide access on hire

Next Step: To move forward in the hiring process, please complete the assessment below. Once finished, you’ll receive a second assessment. Completion of both is required for consideration. https://assessment.predictiveindex.com/bo/2SKX/DigitalMarketingSpecialist2026