Digital Marketing Architect

🏗 Digital Marketing Architect – Germany (Remote/Hybrid)

I’m supporting a global consultancy that is looking for an experienced Digital Marketing Architect to design and optimise their digital marketing technology landscape.

🔑 Key Responsibilities

• Design and own the end-to-end MarTech stack architecture (CDP, e-commerce, CRM, personalisation, loyalty & campaign tools)
• Build omnichannel customer journeys by integrating online (web/app) & offline (POS, in-store) data
• Define and govern the data & personalisation strategy within the CDP
• Lead technology evaluation & roadmap planning to align with growth goals
• Oversee system integrations, APIs, and governance standards (GDPR compliance)
• Collaborate with marketing, e-commerce, CRM & data teams to turn business needs into technical solutions

✅ Key Requirements

• 8+ years in digital marketing tech / solutions architecture / marketing ops
• Hands-on experience with core retail platforms:
• CDPs (Segment, Tealium, Bloomreach)
• E-commerce (Shopify Plus, Salesforce Commerce Cloud, Magento, Commercetools)
• CRM/Marketing (Salesforce Marketing Cloud, Braze, Emarsys)
• Personalisation (Dynamic Yield, Nosto, Klevu)
• Strong technical skills: APIs (REST/GraphQL), SQL, data modelling, JavaScript, HTML/CSS
• Retail expertise: CLV, Conversion Rate, AOV and linking tech to business results
• Solid knowledge of GDPR & consent management

⭐ Nice-to-Haves

• Experience with headless commerce & composable architecture
• Familiarity with loyalty platforms, DAM, PIM
• Background in both B2C & D2C environments
• German language skills a plus

If this sounds like something you’d thrive in-or even if you’re just curious-I’d love to chat and tell you more.

Cavendish (Recruitment) Professionals Ltd are proud to be an equal opportunity employer and we believe that inclusivity begins with the candidate experience. All qualified applicants will receive consideration for employment regardless of, gender, race, age, sexual orientation, religion, or belief.