Brand Manager

Team: Brand & Marketing

Location: Remotely, UK

Work pattern: 35 hours per week, Monday to Friday

Salary: Up to £49,655.50 per annum

Contract: Fixed term until 31st May 2027

All over the country, our passionate employees, volunteers and supporters are using their kindness and expertise to make life better for millions of cats and the people who care for them.

Will you join us and make life better for cats?

Responsibilities of our Brand Manager:

• This role is responsible for the day-to-day brand management including, critically the embedding of the newly launched brand across the organisation. This includes two important pillars from the original programme scope, the rolling out of the brand language and tone of voice, and development of the brand architecture process and prioritisation
• Daily requests for support and approvals on new pieces of copy and design work require constant action and collaboration both with teams right across the organisation and with external agency partners to ensure we are delivering a coherent, focused and integrated brand to our audiences.

About the Brand & Marketing department:

• We sit within the Marketing & Income Generation directorate
• Our team is responsible for supporting Cats Protection’s organisational goals through enabling vital income generation activity, delivery of consistent cat welfare messaging and driving brand awareness and engagement with key audiences
• We currently have a team of 27

What we’re looking for in our Brand Manager:

• Significant experience in a brand strategy and activation role
• Charity experience is preferable
• Experience of briefing and collaborating with in house creatives and external agencies
• Experience of working and collaborating closely with multiple teams across a large organisation with competing needs
• Able to manage a heavy and fluctuating workload with competing priorities
• Brand advertising experience and measurement via brand health KPIs e.g. awareness

What we can offer you:

• Range of health benefits
• 26 days’ annual leave plus bank holidays, increasing with length of service
• Salary Finance, which empowers you to take control of your financial wellbeing
• and much more, which you can learn about here

Interested? Here’s how to apply:

Application closing date: 25th March 2026

Virtual interview date: 14th April 2026

Applications may close before the deadline, so please apply early to avoid disappointment. Please note, applications received after the closing date may not be responded to.

If you’re enthusiastic about this opportunity but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway and demonstrate how your experience is transferrable. You may be just the right candidate.

If successful, your recruitment journey will include:

• Anonymised application form including submitting portfolio
• Virtual interview via Microsoft Teams

Only applications submitted via our standard recruitment process will be considered, we do not accept applications emailed directly

Please email recruitment@cats.org.uk if you require any adjustments to be made for you to complete your application or to participate in the recruitment journey.