Principal Marketing Manager

Principal Marketing Manager

Pay Rate - Up to $105/hr

Located Fully Remote or hybrid in Mountain View, CA 94043

Fortune 500 Financial Services Company

6-Months Contract-to-hire (high likelihood to convert permanent)

Overview

We’re looking for a Principal Marketing Manager to help operationalize commercial innovation across a multi-product ecosystem.

This role sits at the intersection of monetization strategy, cross-functional coordination, and capability enablement. You will partner across Product, Finance, GTM Tech, Billing, Rev Rec, Legal, Ops, and Marketing to ensure that commercial strategy translates into scalable systems, clear business requirements, and launch-ready execution.

You will also drive the Commercial Innovation Forum — a cross-functional working model designed to create visibility, alignment, and sequencing across new commercial packaging initiatives and product launches.

This role is ideal for someone who thrives in complexity, brings structure to ambiguity, and can influence across teams without direct authority.

What You’ll Do

1. Operationalize Commercial Strategy

• Translate pricing, packaging, and promotional strategy into structured business requirements that can be implemented across systems.
• Partner with Product and Finance to define how new commercial constructs should function operationally (e.g., cross-product incentives, trials, multi-product discounts, upgrade/downgrade logic).

Define key operational rules such as:

• Discount eligibility and duration
• Cancellation and downgrade logic
• Feature embedding or SKU transitions
• Promotional guardrails and margin considerations
• Proactively engage Rev Rec and Legal early to ensure accounting and compliance requirements are addressed before launch.
• Identify technical and process dependencies that may impact timelines or feasibility, and drive alignment across stakeholders.
• Support test-and-learn commercialization efforts by ensuring offers are structurally sound and measurable.

2. Drive the Commercial Innovation Forum

• Serve as the primary driver and facilitator of the Commercial Innovation Forum’s working sessions (twice weekly).
• Coordinate internal presenters (PMMs, Product, GTM Tech, Billing, Ops) to focus sessions on capability sequencing and risk mitigation—not status reporting.
• Partner with PMO to maintain a clear system of record that prioritizes and sequences foundational capabilities.
• Synthesize outputs from working sessions into leadership-ready updates, clearly articulating tradeoffs, risks, and readiness.

3. Define & Enable Foundational Commercial Capabilities

• Partner with Product Management to define and document business requirements for foundational, ecosystem-wide commercial capabilities (e.g., multi-product discounting, perpetual incentives, trial mechanics, cross-SKU promotions).
• Ensure new packaging and launch initiatives leverage shared foundational capabilities rather than creating one-off solutions.
• Improve organizational readiness by reducing late-stage dependency discovery across Billing, GTM Tech, Rev Rec, and Legal.

Required Skills & Experience

• 10+ years of experience in marketing strategy, monetization, business operations, or product commercialization.
• Prior QuickBooks System experience desired
• Demonstrated success driving complex initiatives in a matrixed organization.
• Experience translating strategy into structured business requirements.
• Strong facilitation skills and ability to influence without direct authority.
• Ability to synthesize detailed operational discussions into clear leadership-level communication.
• Systems thinker who understands how pricing, billing, product capabilities, and customer experience interconnect.

If you're qualified and interested... Apply Today!