CRM and Lifecycle Marketing Manager

castella.com.au

6-month contract (with potential to extend) | Full-time | Remote within Australia or Hobart, Tasmania Head Office

Help build the CRM engine that will power one of Australia’s leading design brands.

Castella is entering one of the most exciting phases in its 35-year history — a full rebrand, bold repositioning, and the most ambitious growth plans the business has ever undertaken.

We’ve just relaunched our brand and digital presence — and the response in market has been extraordinary. Now we’re building the systems to match that momentum — and CRM is one of the most critical levers we need to get right.

That’s where you come in.

We’re looking for a sharp, driven CRM & Lifecycle Marketing Manager to architect and deliver an end-to-end CRM program that will drive growth, deepen relationships, and elevate the customer experience across both our D2C and B2B channels.

This is a rare opportunity to lead a business-critical project — with full ownership from strategy through to hands-on execution. You’ll be building Castella’s CRM capability from the ground up: designing intelligent journeys, building scalable systems, and creating the engine that will power our next chapter of growth.

You’ll be working fully remotely from anywhere in Australia — collaborating with a passionate, design-driven team, and helping shape how one of Australia’s leading design brands connects with its customers.

About this role

• You’ll build it all — from strategy and segmentation to journeys, copy, automations, and reporting
• You’ll get full ownership — no layers of red tape, no patchwork legacy systems. Just a clean slate and support to make it great
• You’ll work across two very different audiences — design-savvy Trade clients (architects, designers, specifiers) and premium Consumers — giving you real variety and challenge
• You’ll shape how the brand is experienced — through every email, every journey, every touchpoint
• You’ll join at a pivotal moment — right after a full rebrand and relaunch, when things are moving fast and impact is tangible

The work you'll leadStrategy & Architecture

• Design and implement a scalable CRM strategy across both B2B and B2C channels
• Build lifecycle journeys from scratch: onboarding, nurture, loyalty, winback, and more
• Define segmentation, lead scoring, and customer data structure — with long-term scale in mind
• Set up the CRM ecosystem using Zoho CRM (with Shopify and other integrations)

Execution & Optimisation

• Write and build high-performing email journeys that feel brand-aligned and premium
• Implement lead scoring logic that aligns with lifecycle stage and engagement
• Apply a UX lens to ensure every touchpoint feels as good as it performs
• Run testing and optimisation (A/B, multivariate) to continuously improve outcomes
• Build clear reporting frameworks to track performance and surface insights

Systems & Enablement

• Build internal documentation to support long-term management
• Collaborate with Sales and Account Management to support their workflows and customer intel
• Equip the broader team with smarter tools to convert, nurture, and retain customers

We’re looking for someone who…

• Has built CRM programs from scratch — ideally across both B2B and DTC
• Thinks commercially and strategically — but can also execute with precision
• Writes clearly and beautifully — and knows how to make things feel as good as they work
• Understands the nuance of lifecycle marketing — not just blasting emails or setting up flows
• Can work independently and move fast without daily hand-holding (our Head of Marketing is going on mat leave during your contract)
• Is excited by systems, data, automation, and experience design — not just content calendars
• Wants to leave something better than they found it — and can prove the value they added

Tech you'll use

• Zoho CRM – the main engine
• Shopify – eComm platform
• Email tools – your call on what works best inside the ecosystem
• Zapier / integrations – to keep things humming

(No legacy mess. We’re building clean.)

The details

• 🕓 Full-time
• 🏡 Fully remote (Australia only — no overseas applicants please) or work from our Hobart, Tasmania head office
• 📅 6-month contract (with potential to extend if it’s a great fit)
• ✨ You’ll report to the Head of Marketing (before she goes on maternity leave) and collaborate across Sales, CX, and Product

About Castella

Castella is one of Australia’s leading names in architectural hardware — trusted by the country’s most design-savvy architects, designers, builders, and homeowners.

Founded in Tasmania and still proudly family-owned, Castella has built its reputation over 35 years on craft, care, and an unwavering attention to detail.

Now, we’re entering our most ambitious chapter yet. A bold rebrand. A refined digital presence. A repositioning that is transforming Castella into a design-first brand — one that feels as special as the story behind it.

We’re building a brand experience that matches the quality of our products and the values of our business — with systems and tools that will help us scale with intention and integrity.

If you’re looking to contribute to a brand with real heart — and help shape how it connects with its customers for years to come — we’d love to hear from you.

Applications close June 25, 2025