Director, Content & Demand Marketing

About Carrot:

Carrot Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.

The Role:

Carrot is looking for a strategic and results-driven marketing leader to oversee our demand generation, content, and digital engagement strategies. As Director of Content and Demand Marketing, you’ll play a key role in driving brand awareness, attracting new customers, and nurturing existing relationships through a multi-channel approach. You’ll lead a team responsible for demand generation campaigns, SEO, content strategy, and social media, ensuring our digital efforts align with business objectives and accelerate growth. Additionally, you’ll work cross-functionally with Marketing, Sales, Customer Success, and other Carrot teams to drive impact.

Responsibilities:

• Lead a team of specialists across SEO, demand generation, content marketing, and social media, providing strategic direction and mentorship

• Develop and execute a comprehensive digital marketing strategy that drives awareness, engagement, and customer acquisition

• Manage the content marketing strategy, ensuring the creation of high-quality, compelling content that educates and converts our target audiences

• Manage and author multiple types of content assets (whitepapers, blog posts, social media posts, etc.) for multiple audiences

• Collaborate cross-functionally with other marketing leaders, sales, and customer success to align digital marketing efforts with business objectives

• Align marketing efforts with sales, customer success, and other cross-functional teams to maximize impact

• Balance long-term strategic plans with ad hoc requests to support the day-to-day business needs

• Bring a forward-thinking, test-and-learn mindset, proactively experimenting with new tactics, channels, and messaging to drive growth and continuously improve performance

• Oversee inbound and outbound demand generation programs, ensuring they generate high-quality leads and support revenue goals

• Optimize digital campaigns across paid and organic channels, leveraging data-driven insights to enhance performance

• Support the Content Marketing Manager as they write and produce relevant, dynamic, best-in-class content for Carrot’s website, editorial platforms, events, and other assets

• Mentor the Sr. SEO Manager on initiatives to improve digital authority, drive organic traffic, and enhance discoverability

• Provide strategic oversight and guidance for email marketing and lead nurture programs, ensuring high performance and conversion throughout the funnel

• Lead and support the development of engaging digital experiences—including webinars and virtual events—by setting direction and enabling executional excellence

• Review performance data and insights regularly to make informed, data-driven optimizations

• Manage budgets, allocate resources effectively, and secure leadership buy-in for innovative digital initiatives

The Team:

This role sits on our Marketing team, reporting to our VP of Marketing. The Marketing team consists of experts across Events, Design, Product Marketing, PR/Communications, and Digital Marketing. Carrot’s Marketing team is responsible for sharing the Carrot story with the world.

Minimum qualifications:

• 10+ years of experience in digital marketing with a strong track record of driving measurable business impact

• Exceptional written and verbal communication skills

• Experience leading and developing high-performing marketing teams

• Deep understanding of multi-channel digital strategies

• Strong analytical skills with experience in reporting, analysis, and funnel optimization

• Expertise in marketing automation, CRM platforms, and performance marketing tools

• Strong organizational and project management skills and ability to meet deadlines

• Excellent communication and storytelling skills, with the ability to craft compelling messaging and collaborate cross-functionally

• Ability to thrive in a fast-paced, evolving environment with shifting priorities

Preferred qualifications:

• Experience in healthcare and/or workplace benefits

• Global audience background

• Hands-on experience with paid media strategy, including PPC, display, and paid social campaigns

• Background in B2B marketing, particularly in SaaS or healthcare industries

• Experience running A/B tests and optimizing digital campaigns for maximum efficiency

Compensation:

Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $160,000- $170,000. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.

Fraud and Security Notice: Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-carrot.com

Why Carrot?

Carrot has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare’s Innovators. Carrot’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great Place to Work, and Age-Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.