Lifecycle Marketing Manager

About Caribou

At Caribou, we care about giving people financial freedom so they can focus on what’s most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time. We do this by building technology to pair customers with community banks and credit unions, and ushering them through the process quickly. On average, our drivers save $130/month on their car loans while protecting their investment long term.

Caribou is led by leaders from the technology, automotive, and finance industries. We’re proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.

About The Role

As our Lifecycle Manager, you’ll take the lead in building engaging, high-converting email and SMS journeys that turn curious leads into happy customers. You'll craft strategies that move people from initial inquiry to funded loan — quickly and seamlessly. You'll work side-by-side with our Product, Sales, Operations, Lending, Analytics, and Brand teams to make every message count, optimize key moments across the funnel, and ensure every customer touchpoint is clear, timely, and impactful.

In this role, you will:

• Enhance the customer journey through Braze (email and SMS), driving higher application and conversion rates at every step of the funnel.
• Design, develop and implement omni-channel segmentation and targeting strategies to tailor marketing efforts to specific customer groups and their unique needs.
• Develop KPIs and create regular reporting that clearly measures the lifecycle program’s impact on overall business goals and incremental revenue generation.
• Optimize KPIs to supercharge the effectiveness of Lifecycle campaigns, ensuring optimal ROI to weekly/monthly/quarterly/yearly targets.
• Execute an experimentation-driven approach to optimize campaigns — leveraging A/B and multivariate testing to rapidly iterate and improve messaging.
• Enhance our online reputation by building and managing processes to drive strong customer reviews and testimonials.
• Re-engage lapsed customers with thoughtful win-back strategies and foster brand advocacy among our happiest customers.
• Ensure high email and SMS deliverability through best practices in list hygiene, compliance, and technical optimization.
• Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics
• Work closely with engineering and data teams to design and implement event-based triggers that power a seamless and personalized omnichannel lifecycle experience.

This role may work remotely from a state where Caribou operates with a preference for the Chicago IL, Denver, CO, or San Francisco, CA markets.* Alternatively this role can be based out of our Caribou office in Denver, CO

About You

• 4–6 years of hands-on experience managing email and SMS marketing programs.
• 2+ years of executional experience in the Braze platform.
• Strong analytical skills with a proven ability to create reporting frameworks that show clear marketing impact on business outcomes.
• Experience working with event-based systems, customer journey mapping, and collaborating with technical teams to implement lifecycle events.
• Ability to manage and prioritize multiple initiatives in a fast-paced, evolving environment with competing demands.
• Proficiency in Segment (experience with call center technologies a plus).
• Background in direct-to-consumer (D2C) marketing; additional B2B experience a plus.
• Financial services, fintech, or similarly regulated industry experience strongly preferred.
• Strong writing skills with an ability to balance compliance needs with a customer-friendly, brand-consistent voice.
• Understanding of databases and segment creation
• An ability to prioritize multiple active projects, multi-task and manage time effectively to meet (sometimes quick) deadlines.

How We Will Take Care Of You

Everyone at Caribou is a valued team member. Our compensation and benefits package includes:

• Competitive compensation: $92k - $115k
• Eligible for annual performance based bonus
• Equity options
• 401k savings program
• Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents.
• Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance.
• Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
• Up to $1,000 per year for eligible professional development expenses.

Our Core Values

We come from all walks of life and are joined together by our shared values, which guide our work and how we work together.

• Give a damn. What we’re doing matters. We show up determined to deliver results, and we love it.
• Velocity. We’re intentional about where we’re going and we race towards it.
• Make the assist. We have diverse strengths. We offer and ask for help so we all win.

Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment.

• Caribou does not currently have employee operations in AL, AK, AR, CT, DE, GA, HI, IA, ID, IN, KS, KY, ME, MI, MS, MT, NC, ND, NE, NH, NJ, NM, NV, OH, OK, PA, RI, SC, SD, TN, UT, VT, WV, WY.

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