The Director of Marketing, Americas, will be a member of Carestream Dental’s (CSD) Imaging division with direct responsibility for the Carestream Dental and Swissmeda brand portfolios within the U.S., Canada & Latin America. This is a senior leadership role responsible for leading the strategic development and execution of marketing plans and initiatives that will drive brand awareness and lead generation, customer engagement, and revenue. This role will oversee all aspects of local brand and portfolio management, innovation commercialization, integrated marketing campaigns and communications. The ideal candidate is a strategic, action-oriented leader who pairs big-picture thinking with a roll-up-your-sleeves mentality and can drive results while getting the best out of the team and resources.

This position will report to the Vice President of Global Marketing and will work closely with cross functional colleagues, direct reports, and external vendors.

About The Company

Carestream Dental is a digital solutions leader built on more than 125 years of experience that’s committed to transforming dentistry, simplifying technology, and changing lives. The business is comprised of three brand portfolios: The Carestream Dental brand of world-class oral healthcare devices; the Swissmeda brand of market-leading clinical software and services; and the Sensei brand of best-in-class practice management software and services. Together, they provide integrated solutions that connect dental practice systems and workflows to deliver improved patient outcomes.

Key Responsibilities

Lead the development of a comprehensive, strategic marketing plan and ensure its tactical execution.
Drive demand and generate product leads through targeted digital and traditional channels (web, social, SEO/SEM ) to boost brand awareness and trial-- resulting in stronger lead flow and higher conversion rates. Continuously optimize plans to prioritize tactics that deliver the highest quality leads.
Spearhead the development of integrated marketing campaigns across digital, social, PR, media, and commercial channels. Oversee internal resources and external agencies tasked with creating effective content and campaigns.
Successfully deliver innovation to the market: Collaborate closely with Upstream Product Marketing (Product Line Management), Global Marketing, and Sales to translate product roadmaps and align resources into compelling product launch strategies and GTM planning. Develop support communication/advertising plans and track and review performance KPIs.
Manage the brand/product portfolio with a focus on strengthening brand identity and delivering a compelling and differentiated value proposition for each Carestream Dental solution set.
Lead and mentor a lean team of marketing professionals to foster a culture of collaboration, creativity, and results delivery in a dynamic, private equity
Analyze market trends, the competitive landscape, and customer segments to drive strategic decision making, capture market opportunity, and devise a strategic go-to-market (GTM) approach.
Oversee and recommend appropriate participation/prioritization strategy, messaging, and marketing support for: Key opinion leader (KOL) engagement and utilization, courses & webinars, trade Shows & conferences, publications, and other events.
Create and report on effective KPIs, recommending changes if targets are not being met.
Budget Management: Manage the marketing budget, ensuring efficient management of resources for maximum ROI.

Required Skills

Proven ability to deliver strong marketing strategies, plans, campaigns, and other marketing initiatives that have met or exceeded planned objectives.
Demonstrated success driving lead generation and nurturing programs that convert awareness and engagement into qualified opportunities and measurable sales growth.
Ability to confidently interact with and influence direct report team, cross function teams, Sales counterparts, and corporate leadership.
Expertise in project management and ensuring teams meet timelines and budget objectives.
Experience with innovation and driving downstream commercialization and planning.
Lead and oversee brand management efforts to ensure consistency across all touchpoints.
High-energy, self-starter with ability to thrive in a fast paced, complex, and demanding environment.
Strong strategic and analytical skills paired with willingness ‘doer’ mindset to roll up sleeves and get things done
Resourceful and solutions-oriented—makes the most of what’s available to drive impact.
Excellent verbal and written communication skills.
Digital and social marketing experience
Prior marketing experience in a global setting is highly desirable.
Past software product experience a plus.

Education And Experience

Bachelor's degree in Business, Marketing, or a related field. MBA
Minimum 10-15 years of relevant work and marketing experience.
At least 5 years of management experience.
Experience in medical device industry with prior dental experience strongly preferred.

Additional Information

Remote, full time
Must be located within the United States
Able to work within EST 8:00 a.m.-5:00p.m. hours to best coordinate with cross functional international teams
Willingness to travel (up to 20% of time), when needed, to tradeshows and other events/meetings

Compensation Disclosure: $175,000-$185,000, Plus Variable Bonus Plan