Senior Marketing Designer

About Carepatron

Carepatron is one of the fastest-growing healthcare software companies in the world, trusted by over 100,000 clinicians across 120+ countries and 20+ languages.

Our platform helps practitioners save time, stay organised, and deliver better care.

We’re on a mission to democratise access to world-class practice management software, empowering clinicians everywhere to deliver higher-quality care, improve patient outcomes, and raise the global standard of healthcare.

We’re building a truly global, product-led growth engine, where every customer experience fuels the next wave of adoption. Backed by leading investors including Blackbird Ventures and TQ Ventures, we’re supported to scale globally and push the boundaries of what’s possible in health tech.

We move fast, test rigorously, and make decisions grounded in data and customer impact. Everyone here operates with autonomy and ownership — we expect people to be brave, move quickly, and build with intent. It’s a place where curiosity and craft meet pace and purpose.

About the Role

We’re looking for a Senior Marketing Designer who can blend creative storytelling with design precision to help shape how the world sees Carepatron.

You’ll design the campaigns, visuals, and creative systems that tell our story globally — spanning performance creative, landing pages, social, and video. You’ll work across the full creative lifecycle, from concepting ideas with the growth team to executing high-quality assets that drive measurable impact.

You’ll partner closely with growth marketers to develop performance creative that fuels our acquisition and conversion engine — helping us test, learn, and scale what works.

You’ll also play a key role in conversion rate optimisation (CRO): designing landing pages and on-site experiences that drive signups, demos, and engagement — often in close collaboration with our external web development agency to execute tests, deploy variations, and continuously improve conversion performance.

Beyond static creative, you’ll help shape Carepatron’s evolving video strategy — developing compelling product walkthroughs, customer case studies, and short-form content that builds trust and brings our story to life across global channels.

You’ll be designing at speed — powered by regular growth team rhythms, creative performance reviews, and a culture of constant experimentation and iteration.

There’s a real opportunity here to join a business going through rapid growth — driving acquisition, shaping brand perception, and helping evolve and future-proof Carepatron’s global brand as we scale to millions of users.

This is your chance to help define the creative foundation of one of New Zealand’s most exciting scale-ups, alongside a team that’s built some of the country’s most iconic software platforms, including Xero, EzyVet, Halter, and Serato.

What You’ll Do

Design Performance Creative That Converts

• Develop world-class digital creative across Meta, Google, YouTube, and emerging channels.
• Partner with growth marketers to concept, test, and iterate creative that drives measurable impact.
• Translate customer insights into design concepts that resonate globally.
• Contribute ideas to ad experiments, creative sprints, and performance reviews.

Drive Conversion Through Landing Page Design

• Collaborate with the growth team and our external web development agency to design, test, and optimise high-converting landing pages.
• Apply CRO best practices to improve click-through rates, conversion rates, and user flow.
• Experiment with creative treatments, messaging combinations, and layout variations to maximise acquisition and retention.

Evolve Carepatron’s Video Strategy

• Help develop our global video creative strategy — from storyboarding to execution.
• Design and produce engaging product walkthroughs, customer case studies, and social videos that build trust and credibility.
• Work with growth and product marketing to ensure video content amplifies key user moments and showcases real customer value.

Build and Scale Creative Systems

• Develop scalable templates and design systems that increase speed and consistency across campaigns.
• Maintain high creative standards while moving fast.
• Champion a test-and-learn mindset — always iterating on creative based on data and performance insights.

What You’ll Bring

• 3-5 years of design experience in a fast-paced creative or marketing environment (agency or in-house).
• Strong portfolio demonstrating design craft, commercial thinking, and creative impact.
• Mastery of Figma, Adobe Creative Suite, and digital ad design principles.
• Experience developing performance creative that drives measurable results.
• Understanding of CRO, landing page optimisation, and user-centric design.
• Strong visual storytelling skills, ideally with experience in video content creation.
• Eye for detail and consistency, with the ability to execute quickly without sacrificing quality
• A self-starter attitude — you take ownership, thrive on feedback, and love shipping great work.

Bonus points for:

• Motion design or video editing experience.
• Familiarity with growth or performance marketing environments.
• Experience working in SaaS, tech, or global brands.

Why Join Us

At Carepatron, you’ll work alongside people who’ve helped build some of New Zealand’s leading technology companies — Xero, EzyVet, Halter, and Serato — and are now redefining what healthcare software can be on a global scale.

You’ll have the autonomy to create and evolve the visual identity of a company used by over 100,000 clinicians — shaping how Carepatron is seen, felt, and remembered around the world.

If you’re passionate about design, creativity, and impact — and want to help build something that truly makes a difference — we’d love to hear from you.