Sr. Data Analyst (Performance Marketing)

Role: Senior Data Analyst (Performance Marketing)

Location: Remote

Job Type: Contract 12 Months

Notice period: Immediate Joiner (OR 30 Days Notice Period Max)

Shift: Night (6:30 PM to 2:30 AM) IST

About the Role

Clientis looking for talents in the AdOps Data Sharing team within its Performance Marketing group. This role will be the cornerstone of AdOps Data Sharing team focusing on how to use 1st and 3rd party platforms to build impactful datasets that meet the business goals. This role will put to use your technical skills working with data technologies with a strong ability to understand the business impact of the data. AdOps is part of the Marketing Technology Operations Team and is focused on the enablement and maintenance of Client's performance marketing data. The team is highly operational, technical, and analytical, responsible for setting up accurate tracking, spend ingestion and data sharing ETLs across all paid marketing ad network channels and campaigns.

Responsibilities

● Support AdOps as a paid marketing tech space specialist.

● Understand marketing event data to participate in suggesting platform improvements and comprehending data complexity to inform better data management.

● Build data sharing pipelines, integrations in an agile manner using 1st party sharing tools and technologies such as Apache Spark, Python, HIVE, and are a SQL expert.

● Identify data sources to optimize data sharing across various partners and audit data quality for campaign success.

● Work closely with product managers, data scientists and engineers to understand gaps in our datasets and propose solutions.

● Verify implementations or solutions that meet the business expectations with cross-functional signoff or alignment.

● Interface with technical and non-technical stakeholders to guide on requirements and solutions in data sharing space.

● Interface with vendor partners to ensure clients goals are met.

● Support troubleshooting efforts, showing analytical and problem-solving abilities with a tenacious commitment to finding the root cause of issues.

● Take ownership of projects and showcase key accomplishments working collaboratively and autonomously.

Requirements

● 3 years of work experience in performance marketing tech, data analytics, technical solutions architecture or other technical positions.

● BS in Engineering, Computer Science, Math, Economics, Statistics, Advertising, Marketing or other disciplines with demonstrated technical exposure.

● Excellent quantitative skills and comfort with tools such as SQL, Excel, Python, Hive, Spark etc.

● Proficiency with Tableau or other dashboard building tools and JIRA.

● Excellent organizational skills and attention to detail.

Preferred Qualifications

● Support or service desk experience.

● Outstanding communication skills, particularly in conveying technical concepts in a manner that is easy for marketers and non-technical partners to understand and vice versa.

● Basic understanding of app and web tracking data for performance marketing.