Marketing Manager

Marketing Manager – Pharmaceutical Industry

Employment Type: Full-Time

About the Role

We are seeking a Marketing Specialist with experience in the pharmaceutical industry to develop and implement marketing strategies that drive customer engagement and business growth. The ideal candidate will have a strong background in content creation, SEO, Google Ads, social media management, and marketing strategy development to expand the pharmacy’s customer base and increase brand awareness.

Key Responsibilities

• Marketing Strategy & Planning: Develop and execute marketing campaigns tailored for the pharmaceutical industry, ensuring compliance with regulations.
• Content Creation: Produce engaging and informative content for social media, websites, email marketing, and paid ads, focusing on customer education and promotions.
• SEO & Google Ads: Optimize the pharmacy’s online presence through SEO strategies and manage Google Ads campaigns to attract new customers.
• Social Media Management: Oversee and grow the pharmacy’s presence on Facebook, Instagram, LinkedIn, and other platforms, engaging with customers and promoting services.
• Customer Engagement & Retention: Implement marketing initiatives to retain existing customers and attract new ones, including email marketing, loyalty programs, and community outreach.
• Market Research & Trends: Stay updated on pharmaceutical marketing trends, competitor strategies, and industry regulations to enhance marketing effectiveness.
• Performance Tracking: Monitor marketing campaign performance, analyze key metrics, and adjust strategies for continuous improvement.

Skills & Experience (Highly Preferred, but Not Required)

• Experience in pharmaceutical or healthcare marketing (e.g., pharmacy, medical services, or health products).
• Strong knowledge of SEO strategies, Google Ads, and paid advertising.
• Proficiency in content creation for blogs, social media, and digital marketing.
• Experience managing social media platforms and engagement strategies.
• Ability to develop and execute effective marketing plans that drive sales growth.
• Familiarity with regulatory guidelines for pharmaceutical advertising and marketing.

Preferred Qualifications

• Background in digital marketing, advertising, or communications.
• Experience with pharmacy or healthcare product promotion.
• Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and CRM platforms.