Product Marketing Manager

Be a key contributor at an exciting software company!

Our Why.

CareerPlug empowers teams to grow. We do this, in part, by making it easier for our clients to hire and develop the right people. We want to positively impact the lives of our employees, our small business owner clients and their applicants/teams, a reach that impacts millions each year!

What we do.

We provide innovative recruiting and HR software for over 60,000 growing companies and solve one of the biggest problems in small business - hiring and retaining the right people. Our applicant tracking and retention software helps companies make better hires to have the right people in place to build a successful business. Our vision is leading us along an inspiring path to accomplish much more. The next stage of our growth will be powerful and will exponentially propel us toward exciting business, and more importantly, mission milestones.

We believe that people are the heart of our business and are committed to building one of the best places to work – anywhere. To us, that means putting care and purpose into our hiring process, providing meaningful development and training opportunities for our team members, and living our core values every day.

CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all.

Who we're looking for.

CareerPlug is looking for a Product Marketing Manager to translate our positioning into the messaging, content, and assets that bring our product to life across every customer touchpoint.

Franchising is a relationship business, and CareerPlug serves a specialized audience of franchisors and franchisees who choose their tools carefully. Our product marketing work isn't about generic SaaS messaging or broad demand generation campaigns. It's about explaining a specific feature to a specific audience in a way that helps them actually benefit from using it.

We have established positioning, a defined GTM framework, and a growing roster of features that need clear, audience-specific messaging. The gap is implementation: Making sure every meaningful product launch reaches the right people with the right message, every customer story finds its way into the right surfaces, and every demo asset reflects the current state of the product.

This is a craft and implementation role. The Product Marketing Manager takes that established brand and product positioning and operationalizes it at the feature, integration, and launch level. You'll write the blog post for a new feature. You'll identify and create the screenshots and gifs that go into the update email and the product tour on our website. You'll capture customer stories and turn them into case studies that show up across product pages, sales decks, and announcements. You'll keep our demo environment current so that every customer-facing conversation reflects the product as it is today.

If you love writing about products that help solve real problems for real people, get energized by figuring out how to explain a feature in a way that finally clicks for a customer, and have the craft instincts to make screenshots and gifs feel polished and useful, this role is for you.

How we’ll measure success:

• New feature launch success metrics
• Engagement/usage of software
• New location/account activations
• Website engagement/conversations

You may be a great fit if:

• You have experience in B2B SaaS product marketing, content marketing, or a closely related role, and you’ve owned the content and assets that support a launch end-to-end.

• You are an excellent writer who can take a product feature and explain its value in clear, sharp, customer-focused language that doesn’t need heavy editing.

• You can translate established positioning into messaging that is specific, on-voice, and useful at the feature, integration, and launch level.

• You bring creative judgment backed by curiosity about data, customer feedback, and what’s actually working.

• You know when to go get the data. You pull customer engagement metrics, product usage trends, and competitive intelligence yourself, and you use what you find to make the work sharper.

• You are genuinely curious about the customer and the product, and you use that curiosity to create stronger messaging, stories, and enablement.

• You have visual communication skills and can create polished screenshots, gifs, demo content, and product visuals.

• You collaborate well across product, customer success, sales, partnerships, and marketing, and you embody our core values.

Key responsibilities:

Translate positioning into feature-level messaging

• Take CareerPlug's established brand positioning and operationalize it at the feature, integration, and product update level
• Build the talk tracks, customer outcomes, and language the rest of the company uses to talk about features
• Pressure-test feature messaging with sales and partner-facing teams to make sure it works in the real conversations they're having

Write product content that inspires prospective and current customers

• Author GTM blog posts for product launches and integration announcements
• Write product page copy, plan and pricing page copy, integration page copy, and feature page copy
• Draft customer-facing emails for product updates that warrant them, in partnership with the Director of Marketing
• Some posts will go out under your byline. Others will be bylined by senior leaders depending on the topic and audience.

Build a consistent customer story practice

• Surface, capture, and turn customer experiences into case studies and shorter-form stories
• Make sure customer stories show up across product pages, sales enablement, social channels, and announcements
• Maintain a current library segmented by industry, franchise size, and use case

Own product-related sales enablement

• Build and maintain the product-specific assets sales and partner-facing teams need: screenshots, gifs, feature talk tracks, and demo flow guidance
• Be ready to produce new screenshots and gifs continuously as the product evolves

Keep our demo environment ready for prime time

• Maintain a demo environment that is always current, clean, and ready for sales calls, webinars, screenshots, and product content
• Establish and follow a refresh cadence so the environment never falls behind the product

Use data and insights to inform the work

• Pull and interpret customer engagement data, product usage metrics, and content performance independently
• Maintain ongoing awareness of the competitive landscape and bring relevant intelligence into positioning and messaging decisions
• Have a point of view on why something isn’t performing
• Work with data the Director of Marketing provides and know the right questions to ask about it

Contribute to email programs and webinars owned by other teams

• Provide product-accurate copy, screenshots, customer quotes, and feature talk tracks to the email programs owned by the Director of Marketing
• Provide demos, screenshots, and feature explanations for webinars owned by other teams
• Over time, build a product-led webinar program: feature-specific best practice demos that show customers how to achieve specific outcomes using CareerPlug

What we're looking for.

Required

• 3 or more years in B2B SaaS product marketing, content marketing, or a closely related role with significant writing and product-adjacent work
• Strong writer with samples or a portfolio that demonstrates clear, audience-aware product writing
• Demonstrated experience translating product capabilities into customer-facing content (blog posts, web pages, sales enablement, case studies)
• Ability to independently pull and interpret marketing and product performance data (customer engagement, usage metrics, content performance, competitive signals) and use it to improve creative decisions
• Comfort working in modern marketing and design tooling (e.g. Asana, HubSpot, Figma, Loom, Canva) and a willingness to learn what you don't know
• Experience interviewing customers and turning their stories into usable assets
• Ability to manage multiple launches and content workstreams simultaneously without dropping details

Preferred

• Familiarity with the franchise industry, either as a marketer who has worked with franchise brands or through direct experience in franchise systems
• Experience marketing to two-sided or multi-stakeholder audiences (platforms, marketplaces, or software with both a buyer and an end user)
• Background in or exposure to HR tech, workforce management, or recruiting software

Benefits:

• Work from home (we're fully remote)
• Employer Paid Health Insurance
• Life Insurance
• Unlimited PTO (with minimums!)
• One-week paid PTO (pre-start date)
• Home Office Stipend
• 401(k) Company Match
• Donation Matching

Remote Work: We are a Remote First company forever. We do not have a physical office anywhere. This role may be filled by any U.S.-based candidate.

Compensation: This role pays a $116,000 base salary with an additional annual bonus potential of $10,000 (paid quarterly), for a total on-target earnings of $126,000.

CareerPlug believes in equitable and transparent compensation practices. All our employees have access to what every role pays at the company. We post compensation on all our job postings. In order to ensure equity and fairness for candidates and current employees, we always lead at our best and don’t negotiate offers. Read more about our compensation philosophy here.

CareerPlug is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. CareerPlug is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.