Founded in 2009, CareerArc has over a decade of experience empowering employers to earn applicant traffic with technology that enables them to reach, engage, and convert jobseekers. CareerArc activates talent networks and transforms how jobseekers discover open jobs and connect with employer brands. Our momentum is driven by passionate people who embody our core behaviors: Go #North, Make it happen, Be accountable, Inches matter, Think critically, and Collaborate + empower. Does this sound like you? Join our team!

What we’re looking for

As Product Marketing Manager you will report to the Director of Marketing while partnering closely with the Director of Product to seamlessly integrate marketing strategy with product initiatives, driving cross-functional alignment and success. In this role, you will help CareerArc grow its market share in the HR Tech industry by overseeing product positioning, enablement, and product-led marketing strategies. The PMM role is dynamic and requires a deep understanding of CareerArc’s products, target audience, competitors, and relevant market trends.

Essential functions

Driving our product-led marketing strategy in close collaboration with our Director of Marketing

Update and maintain differentiated product messaging + positioning that resonates with key buyer personas
Collaborate with our content writer to align top-of-funnel content with our solution (blogs, landing pages, ebooks, etc.)
Drive customer advocacy programs and testimonial content, including working with the customer success team to solicit and secure testimonials
Work closely with the demand gen team and design agency to support demand-generation efforts with product-focused campaign messaging, assets, and content
Enhance our brand and product presence at events and tradeshows in close partnership with our events marketing director and sales team

Become our product expert working closely with the Director of Product

Attend weekly product syncs to gain a deep understanding of the product
Become the internal product champion assisting with product documentation and translating product releases and roadmap for internal communications
Develop email/in-app guidance and messaging to enhance product adoption and engagement
Assist product + engineering to understand product usage data, email effectiveness, and NPS score to help prioritize product updates

Own go-to-market alignment + enablement

Lead the go-to-market launch process for new feature and product releases, ensuring alignment with key cross-functional stakeholders.
Drive sales enablement sessions and equip teams with collateral, including demo decks, demo scripts, and product collateral.
Support customer success teams with collateral, including customer-facing quarterly roadmaps, release notes, and product collateral.

KNOWLEDGE, SKILLS & ABILITIES

Strong written and verbal communication skills
Excellent analytical and problem-solving skills
Deep understanding of product language and ability to translate to the larger team
Ability to translate technical features into customer benefits
Works well in a collaborative, cross-functional capacity
Comfortable with presenting internally and externally

EDUCATION & EXPERIENCE

Bachelor’s degree required
3-5 years in a product marketing role at a B2B SaaS company—HR Tech a plus
Experience operating as a key player within a small, tight-knit team
Experience managing cross-functional projects in high-growth environments

CareerArc provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, CareerArc complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.