Freelance Digital Marketing Specialist (Paid Media)

About the Role

We’re looking for a results-driven Digital Marketing Specialist to plan, execute, and optimise paid media campaigns across Google, Meta, and other digital platforms. You’ll work closely with our in-house marketing and creative teams to build campaigns that deliver measurable business growth.

This role is ideal for someone who’s analytical, creative, and confident managing performance marketing end-to-end — from concept to reporting.

Key Responsibilities

• Plan, set up, and optimise paid campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant channels.
• Conduct keyword research, audience targeting, and A/B testing to improve ad performance.
• Manage budgets, bidding strategies, and conversion tracking to maximise ROI.
• Analyse performance metrics and deliver clear reports with actionable insights.
• Collaborate with content and design teams to develop compelling ad creatives.
• Stay current with trends, algorithms, and best practices across digital platforms.

Requirements

• Based in Singapore (for better market understanding and timezone alignment).
• Proven experience managing paid media campaigns (Google Ads, Meta, TikTok, or LinkedIn Ads).
• Strong analytical mindset — ability to interpret campaign data and optimise performance.
• Working knowledge of Google Analytics, Tag Manager, and Pixel setup.
• Basic understanding of landing page conversion and funnel optimisation.
• Excellent communication and reporting skills.
• Availability for weekly syncs or progress updates.

Nice to Have

• Agency or multi-brand experience.
• Familiarity with email automation or remarketing funnels.
• Certifications: Google Ads / Meta Blueprint / HubSpot.