Marketing Designer

Job Title: AI-Driven Ad Creation Specialist

Location: 100% Remote

Duration: 3+ Months

Job Description:

Position Overview:

• We are expanding paid media efforts within the fintech industry and seeking an AI-Driven Ad Creation Specialist to support a significant increase in social advertising output.
• The current ad creation process is highly manual, and this role has been created to help the team dramatically scale creative production (targeting a 100× increase in volume) while maintaining strong brand quality and improving performance.
• This role will act as a trailblazer for AI-assisted ad creation, helping define how AI tools, templates, and workflows are used to scale creative efficiently.
• The position does not own ad campaign management and does not replace existing designers.
• Instead, it works in close partnership with designers and paid media teams to improve how ads are produced and iterated.

Key Responsibilities:

Creative Scaling & Template Development

• Partner with designers to build ad templates from scratch that support rapid scaling across social and digital platforms.
• Support the creation of high-polish visual assets aligned with brand and marketing standards.
• Ensure templates support multiple formats, placements, and audience variations.
• Maintain consistency in tone, layout, and visual quality across high-volume creative output.

AI & Creative Automation

• Use Adobe GenStudio for Performance Marketing or similar enterprise AI creative tools to automate and accelerate ad production.
• Help define best practices for AI-assisted creative workflows, including prompt usage, asset variation, and review processes.
• Leverage automation tools to support resizing, versioning, and creative iteration at scale.
• Review AI-generated assets to ensure quality, accuracy, and compliance with brand and fintech requirements.
• Document templates and workflows for reuse and long-term scalability.

Performance-Informed Creative Direction

• Review ad performance insights provided by the paid media team.
• Understand and interpret key metrics such as CTR, CPC, engagement rate, conversion signals, and creative fatigue.
• Translate performance insights into creative recommendations related to messaging, layout, format, and template structure.
• Collaborate with designers and marketers to refine creative approaches with the goal of improving ad performance.
• Ensure templates and variations are structured to support efficient testing and optimization.

Collaboration & Process Improvement

• Work closely with designers, paid media specialists, and marketing stakeholders to align creative output with campaign goals.
• Help transition teams from manual creative production to repeatable, AI-enabled processes.
• Act as a creative partner and process guide as teams adopt new tools and workflows.

Required Qualifications:

• Approximately 5–7 years of experience in digital advertising, performance creative, or marketing design.
• Strong background in paid social or performance marketing environments.
• Demonstrated experience building ad templates from scratch or working with modular creative systems.
• Familiarity with AI-assisted creative tools (Adobe GenStudio, Firefly, Midjourney, Runway, or similar).
• Solid understanding of paid media performance metrics and how creative decisions impact results.
• Ability to use performance insights to inform creative direction (without managing campaigns).
• Strong collaboration and communication skills.

Preferred Qualifications:

• Experience working with enterprise-level creative or automation tools.
• Fintech or other regulated-industry experience.
• Agency or high-growth environment background.
• Familiarity with Adobe Creative Cloud, Figma, or similar tools.

Success Measures:

• Significant improvement in creative production efficiency and scalability.
• Adoption of reusable templates and AI-assisted workflows by design teams.
• Measurable improvements in ad performance driven by creative iteration.
• Clear documentation supporting continued scaling beyond the initial engagement.