Influencer Marketing Executive (From agency only)

About The Opportunity

A fast-growing digital marketing agency in the EdTech and upskilling sector, we help global brands and learning platforms scale through data-driven influencer collaborations, creator-led campaigns, and performance-focused content ecosystems. We work with Tier-1 creators across social platforms to drive measurable brand awareness, lead generation, and community engagement—fast.

Role & Responsibilities

• Identify, vet, and onboard high-performing influencers across Instagram, YouTube, LinkedIn, and emerging platforms like Twitch and Telegram—aligned with campaign goals.
• Negotiate partnerships, contracts, and performance metrics (CPM, CPA, UTM tracking) directly with creators and agencies.
• Manage end-to-end influencer campaign execution: brief creation, content approval, delivery tracking, and ROI reporting.
• Build and maintain a dynamic influencer database with performance history, niche specialization, and engagement benchmarks.
• Collaborate with creative and analytics teams to optimize content strategy based on real-time campaign KPIs.
• Stay ahead of platform algorithm changes, creator trends, and emerging influencer marketing tools to recommend innovative approaches.

Skills & Qualifications

Must-Have

• Influencer marketing platforms (AspireIQ, Traackr, Upfluence)
• Social listening tools (Hootsuite, Sprinklr, Klear)
• UTM tracking & campaign analytics (Google Analytics, Bitly)
• Content performance metrics (ER, CTR, CPC, ROAS)
• Agency-side campaign management experience
• Contract negotiation & creator onboarding workflows

Preferred

• Experience in EdTech, SaaS, or B2B influencer marketing
• Working knowledge of Creator Marketplaces (FameBit, #paid, Grapevine)
• Basic understanding of TikTok Shop or YouTube Shopping integrations

Benefits & Culture Highlights

• On-site work with hybrid flexibility in vibrant, creator-first office culture
• Direct access to top-tier influencer networks and brand partnerships
• Performance bonuses tied to campaign ROI and creator retention

Skills: partnerships,metrics,analytics,youtube,influencer,performance metrics,platforms,influencer marketing,access