Paid Social Media Manager

Full Time Role, Fully Remote based out of South Africa

Hey you - yeah, you! Are you ready to produce TRANSFORMATIVE work that ignites growth? Do you enjoy working with super smart people who also don’t take themselves too seriously and are out to play just as hard as they work?

Here at Cardinal, we are looking for an overachiever that believes in the same qualities we do:

• Think critically
• Embrace the Adventure
• Never Settle
• Own Your Actions
• Flock First
• Respect Dealt Straightforward

Our agency has been named to the Inc. 5000 fastest growing companies in America three years running and while we are proud of our growth, we are most proud of our 97% client retention rate. Our team innovates nonstop, and our clients feel the benefits and stick with us for the long haul. We work remotely so we need self-starters who are good with a lot of autonomy.

We don’t just want to change an industry; we want to change the world.

Cardinal Digital Marketing is looking for a Paid Social Media Manager who will be responsible for day-to-day management of paid social media campaigns and programmatic campaigns from planning to execution, with modest supervision.

The Paid Social Media Manager will report directly to the Associate Media Director who will assist with strategy development and planning. The Paid Social Media Manager should have strong client facing skills and be able to participate as a subject matter expert in pitch meetings with new prospects, help lead client calls and reinforce strategy.

This role will support the Associate Media Director in a variety of aspects of media planning. The Paid Social Media Manager is responsible and accountable for the daily management of campaigns, including understanding and optimizing performance drivers and being able to provide actionable recommendations based on data.

This person will need to work with the creative team on the development of new client assets including messaging and design concepts. The ideal candidate for this role has direct experience managing Paid Social and Programmatic campaigns and is multi-faceted with a foundational understanding of paid search and display. The ability to apply best practices in social areas is a must and key to the candidate’s success. This is a client-facing role.

JOB SUMMARY

• Successful end-to-end management of designated paid social media accounts and/or designated work within media accounts
• Own all Paid Social strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
• Work with Account Managers and the Associate Media Director to identify client goals, priorities and efficiency requirements, ultimately improving Paid Social’s contribution to business success.
• Actively works to increase billing for existing social accounts, and propose opportunities to expand social coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Social and Programmatic offerings
• Function as primary point of contact both internally and externally for all ‘owned’ accounts – responsible for pacing and performance of held accounts including optimizations, structural updates, bidding methodologies, conversion types and copy revisions
• Responsible for generating reporting, writing insights, and communicating with the client for designated accounts including designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures

REQUIREMENTS

• 3-5+ years of experience, primarily in Paid Social and Programmatic; ideal candidates have experience in all paid media channels
• Experience managing paid social budget ranges above 100k per month
• Experience driving social strategy and testing
• Experience in multiple paid social platforms, primarily Meta, LinkedIn, TikTok and programmatic: DV360, Stack Adapt, Trade Desk or equivalent ; additional platform familiarity: Google Ads, Bing, DSPs, Reddit
• Experience with Full-Funnel strategies, video, lead generation
• Ability to write ad copy, design creative strategy, and establish a creative testing cadence
• Confident ability to communicate with and convince clients.
• Great at reporting and insights, and great at identifying and optimizing towards client’s businesses goals
• Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results

What’s in it for you?

We expect great things from our team members. So it’s only fair that you have high expectations for us too. From flexible schedules to competitive pay, we’re always adding benefits to make working with us more, well, beneficial.

Highlights:

• 100% Remote Work: Some locations have the option to go into an office/co-workspace and mingle with the flock. The rest can keep on the sweatpants and avoid a commute. We want you to be where you feel energized and where you can do your best work!
• Flex Time: Need to run out for a few hours for an appointment or personal issue? Go for it and make up the time on your schedule. Or if you need a whole day, go ahead and take it off. As long as you are pulling your weight and meeting Cardinal qualities, we’re all about flexibility.
• Unlimited PTO: Need I say more? Plus summer Fridays where you can log off 2 hours early to get the weekend started
• $$$ and Benefits: We understand that talented people are in high demand these days, and we’ll compensate you accordingly. In addition to generous pay, we also offer a health insurance contribution.
• Public holidays: We recognize select public holidays in your country, so you don’t miss out on spending quality time with friends and family

If you enjoy being client facing in the digital world and want to join a fun and hard-working environment, we encourage you to apply! Come join one of Atlanta’s best and brightest digital marketing agencies.