About the Role
We’re looking for a strategic and hands-on Marketing Manager to lead and execute our marketing efforts across digital and traditional channels. In this role, you’ll be responsible for everything from strategy to day-to-day content creation, campaign management, and customer engagement. You’ll play a key role in helping us grow our brand, increase visibility, and drive customer acquisition and loyalty.
This role requires a blend of creativity, analytical thinking, and strong project management skills. This is a great opportunity for someone who thrives in a fast-paced, entrepreneurial environment and is excited to make a big impact in a small, nimble team.
Key Responsibilities
- Develop and execute marketing strategies that align with business goals
- Manage digital marketing efforts including social media, email, website updates, and online ads (Google, Meta, etc.)
- Manage social media strategy and calendar across platforms (Instagram, TikTok, Facebook, LinkedIn)
- Create marketing content (graphics, captions, videos, newsletters, etc.) tailored to each platform and audience
- Oversee and grow social media accounts, building community and engagement
- Coordinate promotions, product launches, seasonal campaigns, and partnerships
- Track performance metrics (website traffic, engagement, email performance, Paid, ROI) and provide regular updates
- Manage relationships with freelancers
- Ensure a cohesive experience across website, email, and social channels
- Support customer engagement initiatives as needed
Qualifications
- 5+ years of marketing experience, preferably in a small business or startup
- Strong digital marketing and social media skills (Meta, Google Ads, Canva, Klaviyo, etc.)
- Excellent writing, editing, and content creation abilities
- Basic graphic design and/or video editing skills
- Comfortable analyzing data and drawing insights to improve performance
- Organized, self-motivated, and able to manage multiple projects independently
- Experience in eCommerce
What We Offer
- Competitive salary $80,000 - $100,00
- Remote work schedule
- Opportunity to grow with the business and expand your role
- Hands-on experience in all aspects of marketing
- Supportive and collaborative team environment