Product Marketing Manager

Title: Product Marketing Manager

Reports to: Head of Marketing

Experience: 4 - 7 years

Salary: $120,000 - $140,000

Target Bonus: $12,000

Position:

Love understanding customers and turning insights into go-to-market that moves adoption? Join CardFlight to shape the story and growth of SwipeSimple, our flagship small-business payments product, and help drive attachment and usage for value-added services (VAS). Your mission is to turn knowledge gaps and merchant pain points into clear stories, launches, and adoption success.

Success for our SwipeSimple payments product means shortening time-to-first-transaction, boosting advanced-feature activation, lifting win rates vs. key competitors for sellers and resellers, driving revenue-team adoption of your content, and increasing VAS attach rates.

What you’ll be responsible for:

• Cross-functional orchestration: Coordinate activities across Product, Partnership, Inside Sells, Customer Ops, and marketing so new products and features are brought to market efficiently and effectively.
• Commercialization planning: Partner with Product Management well in advance of releases to ensure market readiness; pressure-test pricing and packaging, enablement, support flows, legal/compliance, beta feedback, and manage creation of marketing materials to ensure smooth product and feature releases.
• Own product messaging: for SwipeSimple features and VAS; write the narrative, tell the stories, and keep them current.
• Positioning & differentiation by persona: Identify competitive positioning against the market for each of our core personas; craft customer-focused narratives that highlight product value.
• Sales enablement & asset creation: Collaborate with marketing, product, and outside design support to build product-focused messaging and creative assets (sell sheets, videos, presentations, webinars, pitch decks, digital content) that resonate with target audiences.
• Revenue team support: Clearly articulate the value proposition to each impacted revenue team; deliver tools that support the selling process (battlecards, talk tracks, demo flows, objection handling).
• GTM & product launches: Manage end-to-end launch planning and adoption programs across web, email, in-app, and events; coordinate timelines, owners, and success metrics.
• Customer & competitive insight: Interview merchants, meet with resellers, synthesize JTBD, ICPs, map pains to product proof, maintain actionable “how we win” guidance by audience and use case.
• Lifecycle & adoption: Run experiments (in-app nudges, email journeys, guides) that shorten time-to-value and increase feature usage and app attachment rates.
• Measurement: Define goals, instrument dashboards, and report impact (activation, adoption, attach, win rate, cycle time).

What you’ll bring to the table:

• Experience: 2 - 4 years in B2B SaaS product marketing or adjacent GTM roles (product, growth, sales enablement). Payments/fintech experience preferred but not required.
• Strengths: Exceptional writing and storytelling skills. Customer interviews that turn into crisp messaging, benefits-led storytelling, and move people to action. Must be comfortable with data, funnel metrics, and experience design.
• Collaboration: Can manage complex cross-functional timelines and influence without authority.
• Tools (nice to have): Salesforce, Pardot, Pendo (or similar in-app tools), Zapier, SendGrid, Figma, Webflow and familiarity with reseller and verticalized GTM.

Why You'll Love Being A Part Of Our CardFlight Team:

• US location-neutral work environment
• Home-office equipment stipend
• Flexible paid time off
• Employee Engagement (Lunch & Learns, team building events)
• Learning & Development culture
• Comprehensive health benefits
• Competitive compensation and company ownership/stock options
• And more!!

As part of providing a great new‑hire experience and setting you up for success, all new hires are required to attend an in‑person onboarding session on their first day of employment. During this session, you’ll meet with a member of our People Team to help guide your onboarding, connect with a few local employees, and get an introduction to our culture and processes. The company covers all costs for this onboarding, including reasonable travel expenses, meals, and hotel accommodations. You will be asked to arrive the day before your official first day (typically a Sunday), and hotel expenses will be covered through the night of your onboarding day. You can choose one of the following onboarding locations (unless special accommodations are required, which can be discussed if applicable):

• Atlanta, GA
• Lincoln or Omaha, NE
• Nashville, TN
• New York City, NY

Who we are:

Whether they’re building great payment software or collaborating with a client, every CardFlight employee is committed to empowering small businesses to accept electronic payments with ease. Our team works primarily remote in over 25 US states with the ability to work in any US state and is passionate about delivering easy to use software to help small businesses accept payments from their customers. Joining our team means that you will be part of a fast-moving company, work collaboratively with others, and have a direct impact on making payments simpler for small businesses.

Our signature product, SwipeSimple, is used by 125,000+ small businesses across the country. SwipeSimple is a software solution that enables small businesses to accept payments seamlessly via phone, tablet or computer. SwipeSimple is sold through a partner network comprising financial institutions, merchant service providers, and independent sales organizations. The solution is also sold directly by CardFlight through SwipeSimple Connect.

More about the role:

The target cash compensation range for this role is between $132,000-$152,000 annualized, consisting of an annualized base salary of $120,000 to $140,000 and an annualized target bonus of $12,000. In addition to a competitive base salary, this position is also eligible for cash bonus and equity awards based on factors such as experience and performance. At CardFlight, we lead with respect for one another, our customers and business partners, vendors, and prospective employees. Our objective is to ensure CardFlight team members are passionate about the growth of our company, supported in their personal growth and development, and connected to their colleagues. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.