Creative Designer

Design Director: The Future Products

The Future Products (TFP) is an agile innovation house that aims to disrupt the small appliance industry. Our brands include Fritaire and UVI Lunchbox.

We're looking for a Design Director who leads with creative instinct and follows through with execution. You'll own the visual direction of our brand (from campaign concepts to final production files) and bring the same level of care to a sell sheet as you do to a full campaign rollout. This is a solo creative role, so you need to be as comfortable concepting as you are producing.

What you'll do

Creative Strategy & Direction

• Develop and implement the overall creative strategy across all brands and platforms
• Push the visual identity of TFP beyond convention — unconventional, bold, and unexpected is the goal
• Establish and evolve art direction and brand guidelines across a multi-brand portfolio
• Ensure creative consistency without letting it become predictable

Campaigns & Advertising

• Concept and execute campaign creative across digital, print, and out-of-home
• Design image and video ad creatives that cut through in a saturated market
• Adapt campaign assets across formats and platforms without losing visual integrity
• Bring a nonconformist creative perspective to every brief

Social Content

• Design and produce social content that performs and looks premium simultaneously
• Maintain a distinct visual language across posts, stories, and paid social formats
• Balance brand aesthetics with platform-native content that actually gets engagement

Product & Brand Design

• Design product marketing materials including brochures, sell sheets, and trade collateral
• Retouch and enhance product photography to a premium standard in Photoshop
• Maintain visual consistency across a portfolio of luxury appliance and outdoor living brands

Website Design

• Own the visual design of TFP's web presence
• Design landing pages, campaign pages, and web assets that reflect a luxury standard
• Collaborate with development to ensure design intent is carried through to build

Email Marketing

• Design email marketing templates that are visually compelling and on-brand
• Produce campaign-specific email assets across promotional and evergreen communications

Event Materials

• Design trade show graphics, booth materials, signage, and event collateral
• Produce large-format print-ready files to exact production specifications
• Ensure brand presentation at events matches the premium standard of the brands we represent

Video & AI Creative

• Produce and edit video content for social, digital campaigns, and events
• Create motion graphics, reels, and short-form video assets
• Leverage AI tools for image generation, concept development, and video creation
• Stay ahead of emerging AI creative tools and bring them into the workflow before anyone else does

Creative Operations

• Own and maintain organized creative folders and asset libraries
• Manage file versioning, delivery, and production-ready exports
• Keep creative workflows clean and accessible across the team

Required

• A portfolio that proves you don't do average — show us the weird, the bold, the unexpected
• Expert-level Photoshop skills
• Proficiency in Illustrator and InDesign
• Video editing and motion graphics experience (Premiere Pro, After Effects, or similar)
• Highly skilled with AI image and video generation tools
• Experience owning creative direction and strategy end-to-end
• Solid understanding of print production (bleeds, color profiles, file specs)
• Strong understanding of current design trends — and when to break them
• Highly organized with strong asset and file management habits
• Bachelor's degree in Graphic Design, Fine Arts, or related field

Nice to have

• Background in the air fryer, kitchen, or small appliance industries
• Experience in a multi-brand or agency environment
• Familiarity with design systems and brand guidelines development
• Experience with web design and working alongside developers

If you're a creative who takes pride in your craft and thrives in an environment where your work genuinely matters, we'd love to see what you can do. Apply now!