CAPTRUST is seeking a Senior Campaign Marketing Automation Specialist to join its in-house digital marketing team to support the firm’s brand-building marketing campaigns and data-driven digital marketing efforts. Proven expertise building and orchestrating marketing automation campaigns across all aspects of traditional and digital marketing – with a heavy focus on social media, life-stage marketing, and email marketing tactics.

This position will manage and oversee all aspects of marketing automation and analytics to effectively promote the CAPTRUST brand and service offering across all lines of business and client types. Position duties include planning marketing automation campaigns, a deep understanding of marketing technology, and measuring the performance analytics of campaigns and programs. The role is an individual contributor who can interact and drive collaborative planning discussions with content creators and marketing leadership to deliver campaigns that:

Build awareness of capabilities and investment solutions
Drive response of qualified leads
Integrate with systems for improved lead conversions
Leverage a robust set of data to improve targeting and results
Support field sales through the execution of email marketing programs

The in-house digital marketing team is part of, and will collaborate with, CAPTRUST’s marketing team total team of 45 professionals which is responsible for supporting the firm’s growth efforts and the needs of its retirement plan, endowment and foundation, and wealth management clients.

Responsibilities:

Plan and execute all digital marketing automation campaigns partnering with the brand and content partners in a seamless and coordinated manner
Assist with the management of all marketing events/campaigns and ensure alignment with business priorities, demand forecasts, editorial strategy, and internal stakeholders
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Plan, execute, and measure experiments and conversion tests
Devise email A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift
Partner with team members responsible for key aspects of digital - including SEO, paid media, marketing database, content strategy, and website development/optimization/management
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Use customer data such as web-behavior to drive the message and content personalization
Analyze the company’s digital marketing plan and identifying strategic weaknesses and making recommendations for improvements

Minimum Qualifications:

Bachelor’s degree or equivalent
Minimum 5-7 years of B2B marketing communications experience (agency or in-house)
Experience in business and technical writing, data analysis, market research, and project management
A background in investments, wealth management, or finance is a plus

Desired Qualifications/Skills:

A self-starter and with the ability to work independently and within a collaborative team environment
Proficiency in marketing automation and CRM platforms such as Microsoft Dynamics and ClickDimensions
Familiarity with project management and social media tools like Asana and Oktopost are a plus
Maintains an extreme attention to detail, is organized, and accountable
An individual that can be coached and has a desire to learn
Ability to maintain a high level of professionalism
Superior written communication skills
Good interpersonal communication skills
Ability to consistently meet deadlines
Works well in deadline-driven environment and stressful situations
Ability to work on multiple projects with simultaneous deadlines
Solid knowledge of website analytics tools and other reporting platforms or the ability to learn and adapt to new marketing technologies
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement

WHAT can you expect from your career at CAPTRUST?

Our colleagues, like our clients, tend to stay with CAPTRUST for years. There’s a reason for it; it’s a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.

Our Employee Benefits Package shows how much we value our team. Some benefits include:

Employee ownership opportunities
Brick Bonus success sharing program
Comprehensive health coverage + Personify wellness platform
401(k) program with a 5% employer match + financial planning for colleagues

WHERE will you be working?

Remote

HOW do we build a world class organization one brick at a time?

We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put: the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.

Are you the next brick?

To get it done the CAPTRUST Way, an individual should exhibit the following characteristics:

Ability to build successful, collaborative, and trusting relationships
Instinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex information
A strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challenges
Inherent desire to give back to our communities and enrich the lives of those around us
An other-centered mindset
Integrity through maintaining objectivity

EEO/Diversity Statement

At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.

CAPTRUST is committed to providing employment opportunities without regard to race, color, age, sex, sexual orientation, familial status, religious creed, national origin, ancestry, medical condition, marital status and registered domestic partner status, citizenship status, military and veteran status, disability, protected medical condition, genetic information, or any other status protected by law. CAPTRUST makes all employment decisions without regard to these protected statuses and does not tolerate harassment or discrimination. #mid-senior

This position will remain open until filled.