Customer Marketing Manager

Role Overview: We’re looking for a dynamic and results-driven Customer Marketing Manager with at least 3 years of hands-on experience using LinkedIn Sales Navigator and building high-conversion customer email sequences. This role will be pivotal in ensuring our messaging around new and existing products is consistently delivered across channels to drive engagement and retention, and empower our sales and marketing teams to maximize pipeline generation and conversion.

Key Responsibilities

LinkedIn Sales Navigator Strategy

• Build and manage targeted outreach cadences within LinkedIn Sales Navigator tailored to different customer segments, including onboarding, upsell, and renewal touchpoints
• Develop a library of personalized messaging templates for InMails, connection requests, and follow-ups—aligned with product value props and campaign goals
• Collaborate with Sales and RevOps to segment customer audiences and refine targeting using filters such as industry, asset class, geography, and buyer role
• Coordinate with teams to amplify product announcements and campaigns through consistent LinkedIn messaging
• Integrate LinkedIn activities into CRM workflows (e.g., HubSpot or Salesforce) to ensure unified campaign tracking and reporting
• Continuously analyze performance data (e.g., response rates, accepted connections, engagement trends) to optimize cadence structure, timing, and messaging strategy

Email Cadences & Automation

• Design and execute email sequences for onboarding, feature adoption, upsell, and retention
• Set up multi-step email workflows using tools like HubSpot, Outreach, or similar platforms; ensure integration with CRM and Sales tools for cross-channel consistency
• Regularly A/B test subject lines, CTAs, messaging, timing, and personalization variables to continuously improve open rates, click-through rates, and conversion
• Own the end-to-end development of automated email journeys across the customer lifecycle—from onboarding to expansion to re-engagement
• Build and manage segmented campaigns that deliver the right message to the right customer at the right time, leveraging behavioral, demographic, and product usage data

Sales & Marketing Alignment

• Collaborate with Sales and Design to ensure product and marketing content is delivered consistently across channels
• Work with RevOps to analyze funnel performance and recommend improvements to outreach strategies
• Support campaign execution by aligning messaging across email, social, and CRM tools

Qualifications:

• 3-5 years of experience in customer marketing, with strong command of LinkedIn Navigator and email automation platforms (e.g., HubSpot) is required.
• Strong understanding of email cadence best practices and experience with sequencing tools.
• Strong collaboration skills with experience partnering across Sales, Marketing, and Design
• Data-driven approach with comfort analyzing performance metrics and making iterative improvements
• Strong project management skills and the ability to drive cross-functional collaboration.
• Experience working with sales engagement tools (e.g., Hubspot, Gong) is a plus.

About Capstack Technologies

In 2023, the team at Capstack set out to create the first-ever bank-to-bank loan marketplace — a groundbreaking platform designed to improve risk management and facilitate seamless collaboration among financial institutions. We aim to enable banks to connect, share assets, and diversify capital confidently, all in one secure space. With a robust security system, Capstack Technologies ensures that all data and transactions are protected, redefining how the financial world operates.

Our Core Values

Lead by Example: Leadership sets the tone by embodying commitment, hard work, and an unwavering drive to achieve ambitious goals. We will never ask of others what we wouldn’t do ourselves.

Relentless Ambition: Strive for excellence with realistic but challenging goals. Success requires discipline, focus, and a relentless pursuit of growth and innovation.

Balance and Creativity: Weekends and time off are for family, personal growth, and unstructured creativity. Use this time to recharge or explore ideas that contribute to our mission.

Adaptability and Dedication: As an early-stage startup, we embrace the need for flexibility and the willingness to step outside traditional norms to meet the demands of the business.

Work-Life Integration: Recognize the importance of family and personal time, but also take ownership of responsibilities even during vacations or unconventional hours to keep progress moving.

Team Trust and Results: We operate as a high-trust team, where accountability is rooted in results, not hours logged. Success is about delivering outcomes while fostering enjoyment and camaraderie in the process.