Marketing and Content Creator Coordinator

Job Title: Marketing and Content Creator Coordinator

The Marketing and Content Creator Coordinator is a hybrid role that combines responsibilities in marketing strategy with content creation and coordination.

Based in Winnipeg.

Role: This role will provide part-time support to both Innovative Heating Technologies and Capital I Industries while the current incumbent is on parental leave. Once the incumbent returns, the position will transition to a full-time role dedicated to Capital I. For IHT, existing strategies are already in place, and this role will focus on maintaining and executing the current plan. For Capital I, the position will be responsible for implementing marketing strategies and campaigns as the brand continues to develop.

Responsibilities include:

Campaign Coordination:

• Development or maintain and execution of marketing campaigns across various channels, including digital, social media, email, and traditional media.
• Coordinate timelines, tasks, and resources to ensure successful campaign delivery.
• Monitor analytics and adjust campaigns when required.

Branding and Value Proposition:

• Manage content calendars for digital platforms, ensuring a consistent and engaging brand voice.
• Analyze brand position and consumer insights to deliver innovative marketing campaigns.
• Lead creative development to motivate target audience to “take action”.

Content Creation and Management:

• Create and update marketing material, design coordination, and content editing.
• Design branded template material for sales for presentations and pricing campaigns (i.e. Panda Doc)

Event Planning and Execution:

• Research conferences and trade events (domestically and internationally).
• Coordinate logistics for events, trade shows, and conferences.
• Coordinate all marketing material for event including 3D models of products, banners, and both content.
• Collaborate with vendors, sponsors, and internal teams to ensure seamless event execution.

Social Media Management:

• Assist in managing and growing social media channels, LinkedIn Followers
• Create, manage and schedule all corporate social media posts including monitoring engagement, monthly blogs, newsletter as well as arranging targeted campaigns and analyzing performance metrics.

Website Design and Enhancements:

• Responsible for the design, layout, visual elements and usability of the website
• Create mock-ups for web pages and applications.
• Design layouts for mobile, tablet and desktop devices

New Market and Customer Research:

• Conduct market research to identify trends, competitive analysis, and consumer preferences.
• Research new geographic markets (internationally) and identify overlapping customers and regions between the subsidiaries.
• Summarize findings to support decision-making and strategy development.
• Monitor online tools (i.e ZoomInfo) for lead generation, generating new marketing material and targeting specific companies.

Data Analysis and Reporting:

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing and branding initiatives and campaigns.
• Prepare regular reports on campaign performance and present insights.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field is an asset
• Experience as a graphic designer or related field
• Proficiency in required desktop tools (i.e. Photoshop, InDesign, Illustrator)
• Design custom WordPress themes
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office and marketing software/tools.
• Familiarity with social media platforms and digital marketing trends.
• Ability to work in a fast-paced, collaborative environment.

Experience:

• 3-5 years of experience in marketing, communications, or a related field.
• Experience with marketing software/tools and digital platforms is a plus.