Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
What to expect on your journey with us:
We're looking for a Senior Marketing Analyst to join our team and help transform data into actionable insights that drive acquisition, retention, cross-selling, and growth. In this role, you'll leverage reporting and performance data to uncover trends, identify opportunities, support strategic planning, and deliver recommendations that help shape marketing and distribution strategies.
Role Description:
Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, profitability, and direct growth by assisting in advanced analytic projects. Implements local market planning and analysis. Leverages direct sales information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc. Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting. Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns.
Essential Job Functions
Requirements
Other Critical Skills
Problem solving
Creative solutions
Business acumen
Relationship Management
Create effective business partner relationships
Verbal and written communication skills - Advanced
Technical skills in marketing analysis - Intermediate
Technical skills in statistical analysis - Intermediate
Technical skills in optimizations - Intermediate
Software / Tool Skills
Excel - Intermediate
PowerBI - Intermediate
Benefits
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