Performance Marketing Manager

Overview

Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress. Our Marketing team is now hiring for a Performance Marketing Manager who will be responsible for driving growth and maximizing ROI across various advertising platforms, including Meta and Google, to promote Canyon Ranch.

This position can be based remotely in the United States, with a preference near one of our properties (Austin, Fort Worth, Las Vegas or Lenox).

Responsibilities

WHAT YOU'LL DO AS A CANYON RANCH COLLEAGUE

• Lead full-funnel paid media strategy across Google Ads, Microsoft Advertising, Meta, TikTok, YouTube, programmatic, connected TV, and other emerging channels.
• Manage campaign performance, budgets, pacing, testing, and optimization to drive qualified traffic, new guest acquisition, bookings, calls, revenue, and ROI.
• Connect platform-level results to broader business goals, clearly explaining what happened, why it matters, and what actions should be taken.
• Develop audience strategies across the customer journey, including prospecting, segmentation, first-party data activation, suppression, retargeting, lookalike modeling, and re-engagement.
• Analyze campaign, audience, creative, keyword, placement, and landing-page performance to uncover insights and growth opportunities.
• Build and manage a test-and-learn roadmap across audiences, creative, messaging, bidding, campaign structure, and paid landing pages.
• Partner with Brand, Creative, Analytics, and external agencies to improve campaign performance and attribution.

Qualifications

WHAT YOU'LL NEED TO BE SUCCESSFUL

The position is directly responsible for forecasting and generating revenue as well as developing and managing the department budget.

• Proven experience witrh 4+ years in performance marketing at an agency or brand, with a focus on digital advertising platforms.
• Demonstrated success in managing and optimizing advertising campaigns and Customer Acquisition Cost (CAC) to drive measurable results, including increased traffic, conversions, and revenue.
• Proficiency in campaign setup, optimization, and analysis within Meta Ads Manager, Google Ads & similar platforms.
• Experience directing budget or revenue-generating responsibility.

What You'll Receive As a Canyon Ranch Colleague

• Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide.
• Generous health plan including Health, Dental and Vision after 30 days of employment
• 25 Days of combined personal and holiday time off
• Supplemental Health care options (including Accidental, Critical Illness and Hospital care)
• Employer-paid life insurance and Employee Assistance Program
• Paid Maternity leave

About Us

Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress. We’ve been inspiring people in finding their “well way of life” at our world-famous resort destinations since 1979. We are proud of our ability to help transform lives.

It motivates us. It energizes us. It fulfills us. Are you ready to join our cause?