Head of Demand Generation (Marketing)-Equity Only

Equity-only until seed closes — please don’t apply if you require salary at this time.

Head of Demand Generation— Marketing

Company: Canopi • Stage: Pre-seed • Location: Remote (US)

Compensation: Equity up to 0.50% (4-year vest, 6-month cliff). No salary until our $3M+ seed closes.

Role type: Marketing — Demand Generation (pipeline creation).

Not a sales/AE role: You do not own quota or contracting/closing. You create marketing-sourced pipeline and partner with sales/founder to move deals through discovery → pilot → conversion.

About Canopi

Canopi is an enterprise platform for workforce compliance, credential intelligence, and risk insights—live visibility, a leadership Trust Score, and one-click audit exports.

• Pilot partner under LOI.
• Approved government contractor status in place.
• Preparing a $3M+ seed round; near-term focus is landing additional pilots ahead of close.

Mission of this role (IC-heavy, player/coach)

Own pipeline now: book qualified meetings with CHRO / Compliance / Risk / Security and fuel pilot signings—hands on, end-to-end demand programs.

What success looks like (first 90 days)

• ≥12 qualified enterprise meetings (4+/mo) with ICP buyers
• ≥3 signed pilots across two target verticals
• Clean attribution in HubSpot/Salesforce (every meeting/pilot tagged to source)
• Programs live: segmented ABM list, multistep sequences, one credibility asset, one niche roundtable

You will

• ICP & messaging: Lock segments (e.g., healthcare, logistics/manufacturing) and talk tracks around audit risk, expirations, role gaps.
• Account selection (ABM): Build a tiered list with triggers (audits, expansions, incidents, leadership changes).
• Programs that book meetings: Multichannel outbound (email + LinkedIn + warm-intro asks); cred assets (Trust Score/audit-pack one-pager, pilot overview); small expert roundtables/webinars.
• Funnel discipline: Define MQL/SQL/SAL, instrument campaigns, maintain dashboards, forecast weekly.
• Collaboration with sales/founder: You generate demand; sales/founder run discovery and contracting. You tune messaging from recordings and loss reasons.
• Compliance: Run opt-in, compliant outreach (CAN-SPAM/GDPR/CCPA/TCPA) and keep domain/list health tight.

You have

• Recent enterprise demand-gen wins that turned into meetings/SQLs (not just impressions).
• Programs aimed at CHRO/Compliance/Risk/Security with attribution to opportunities.
• Hands-on HubSpot/Salesforce skills; comfortable running your own list-build/verification/sequencing stack.
• Concise, executive-grade copy; you ship weekly without an agency army.

Equity-only fit

• Is for: builders who want ownership and upside and can execute hands-on now.
• Not for: candidates needing cash comp today or brand/PR-only focus.

Compensation

• Equity up to 0.50% (founding band; final % based on experience/scope), 4-year vest, 6-month cliff.
• No salary until the seed round closes; post-seed, market-aligned cash + variable tied to qualified meetings and pilot conversions.

Canopi is an Equal Opportunity Employer. All qualified applicants receive consideration without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, pregnancy, veteran or any status protected by law.