Email Marketing Manager

We have an exciting opportunity for an experienced Senior Email Marketing Manager / CRM Manager to join our team at Robinsons Canningvale Group.

Please note: You must have experience leading a CRM Team and working with an eCommerce brand to be considered for this role.

Job Highlights

• Fast paced, energetic business with inspiring marketing
• Friendly culture, international team
• Competitive remuneration offered commensurate with experience

Job Description

Our ideal candidate MUST have hands-on experience coordinating email and sms campaigns preferably using Insider platform, be driven to take initiative, and be a great cultural fit. We are looking for someone who can quickly adapt to new environments, new processes and maintain a high standard of accuracy across all customer communications. Email campaign success comes from cross functional teams working together. Australian market experience is a must.

If successful you will be partnering with creative, product, marketing and digital teams - a ‘one team’ attitude is essential. We can offer you a supportive environment, plenty of opportunities for you to grow within the role and in the broader marketing team. While this role like some others in the business is remote, we make a conscious effort to make our entire team feel included and valued as part of the Robinsons Canningvale Group family.

Key Responsibilities / Duties:

• Manage our day-to-day email and sms campaigns, which includes taking information from various sources to develop briefs, building, testing, executing, reporting, segmenting audience lists and more.
• Manage a direct report in the CRM team.
• Manage the loyalty program evolution including driving sign ups and retention campaigns
• Report on loyalty program metrics and embed the program into the broader business
• Promote continuous improvement through A/B testing, analysis and insights and make recommendations to optimise performance
• Be able to build intermediate CRM reports
• Lead eDM campaign execution from idea creation to deployment, including scheduling, segmentation, production, A/B testing, landing page creation, price updates and further optimisation
• Schedule campaigns based on product sales and customer data analysis, product launch calendar and content & social media calendar
• Manage and optimise email campaigns towards KPIs on deliverability, opens, clicks and sales
• Segment the list based on various customer behaviours and predetermined personas

Experience & Qualifications Required:

• Excellent English skills (written and spoken).
• A strong interest in email marketing, e-commerce, digital and loyalty.
• Minimum 5 years experience in Email Marketing, Marketing Automation or a similar role.
• Proven experience and success with Insider or similar and understanding of email metrics.
• Strong organisational skills, attention to detail and ability to meet multiple deadlines.
• Self-motivated and disciplined.
• A desire for self-improvement and ability to take and action feedback.
• Highly collaborative team player, able to work in a fast environment alongside teams and key stakeholders.
• Bonus: basic knowledge of HTML/CSS email template code.

What we're offering:

• A driven and vibrant team
• Amazing growth prospects within one of the fastest-growing vertically integrated online retailers.

If this sounds like you and you have a passion for e-commerce and looking to develop your career with a rapidly growing, fast-paced and high-performing team, please submit your application.