Territory Field Marketing Manager

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Company: Campari Group

Job Title: Territory Field Marketing Manager

Job Location: Texas (Dallas)

Reports to: Regional Field Marketing Manager

Organizational Layer (global, regional or local): Local

General Description Of The Role

The Field Marketing team is focused on the perfection of route to market, embedded within the Sales team and partnering closely Brand & Channel Marketing. The team will be focused solely on the flawless and creative execution of quality field marketing programs, enabling the best sales force in the industry.

The Territory Field Marketing Manager supports the activation of national programs and the creation and implementation of local programs that bring Campari brands to life against the Commercial Plan. If you have passion for bringing brands to life with excellent planning and execution whilst delivering profit for the team, this role is for you!

The Territory Field Marketing Manager partners with the Region Field Marketing Manager and State team to outline a robust field marketing plan to enable sales plan goals and to optimize on market opportunities. The role is responsible for leading and coordinating programs and events that drive profitable growth across assigned territory. The position works closely with Brand & Channel Marketing, Field Sales, Distributor Merchandising teams and Agency teams to ensure brand strategy compliance, commercial feasibility, and executional excellence.

Key Responsibilities And Activities

_Communication and Planning

_

• Contributes to integrated and collaborative communication towards One Commercial Plan with Region FMM, Channel Marketing, Brand Marketing and Field Sales for dedicated territory.
• Proactively builds strong partnerships with Field Sales, Brand Marketing, and Channel Marketing.
• Leads planning and execution with distributor management and merchandising teams that drive our commercial objectives through national and local programming

_Program Planning and Review

_

• Works closely with the Channel Marketing and Field Sales to plan the commercial calendar and execution details for in market trade programs.
• Manages frequent and robust communications with Field Sales to ensure effective program initiation, coordination, resource alignment and assignment of accountabilities.
• Identifies account segmentation and local program processes that enable the execution of our commercial resources and drives sell out.
• Establishes program review performance processes and provides feedback to FMM, Channel & Brand Marketing and Sales to influence future programming.

_Program Management

_

• Monitors local program execution to ensure delivery of targeted KPIs.
• Enables flawless program execution by developing plans with local team to mitigate risks and accelerate opportunities
• Conducts regular market visits to keep current on market trends and provide recommendations and feedback to Region FMM, Channel & Brand Marketing for future program improvements and/or opportunistic trade activations.
• Coordinates with Activation Agency & Market Managers to ensure program KPIs are aligned to support local market execution
• Ensures timely and accurate reporting on the results of all key activations, ensuring transparency and compliance while driving ROI and a focus on continuous executional improvement.
• Manages the Point-of-Sale process in assigned market; coordinating initial strategy, (including quantity forecasting and budget process), matching program “sell-in” to element delivery and merchandising efforts.

_Distributor Management

_

• Works with State Channel Managers, KAMs, and On-Premise Team to ensure the coordinated planning and activation of key programs in assigned areas of focus. i.e. Channel Area Managers and/or Merchandising teams.
• Supports sales to develop and implement plans and activities to ensure key distributor teams have the information needed to execute successfully against the Campari portfolio plans and to meet assigned depletion and account growth goals.

_Budget Management

_

• Manages program activation budgets in line with the agreed commercial plan
• Utilizes tracking and reporting tools to monitor activities, correlate activities to sales and monitor ROI

_Communication Planning

_

• Contributes to integrated and collaborative communication towards One Commercial Plan with Region FMM, Channel & Brand Marketing and Field Sales
• Strong ability to influence and align cross-functionally
• Proactively builds strong partnerships with Field Sales, Channel & Brand Marketing

Essential Job Functions

• Ability to travel up to 50% of the time within territory
• Read and analyze data from a variety of sources and mediums
• Develop and execute effective presentations
• Support the physical activations of programs/events as needed
• Communicate regularly by phone, email and in-person meetings with key stakeholders such as field Sales, agencies etc.

Experience Required

• 5+ years’ experience related to Field Sales experience
• At least 2 years’ experience involving detailed program design and activations in the assigned markets

Education / Professional Qualifications

• Bachelor’s degree in business or related field

Key Relationships

Internal: Field Sales, CCM, Brand Marketing

External: Agencies

Skills

_Functional

_

• A demonstrated capability driving the execution of in market activation plans
• Excellent knowledge of trade activation needs
• Strong understanding of the US 3 Tier system and experience in effectively influencing results in this environment

_Technical

_

• Strong planning and analytical skills with tied to a foundation of financial/business acumen.
• Proficient in Word, Excel, and PowerPoint.

_Managerial

_

• Strong written and verbal presentation skills
• Excellent project management skills
• Presentation skills
• Ability to effectively manage multiple projects across a set of varied resources to deliver expected results
• Strong leadership, conceptual, and creative skills

Other

• Ability to be self-directed; thrives in a dynamic, fast-paced environment
• Travel as needed 50% of the time

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.